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18th June 2025

Summary

Announcements this week

Rugby 🏉

New

• 🍺 Guinness x Rugby Australia: "The Wallabies are thrilled to welcome Guinness on board for The British & Irish Lions Tour to Australia in 2025.”

• 🥃 Patron Saint x British & Irish Lions: “The British & Irish Lions has announced Patron Saint as an Official Supplier ahead of the Qatar Airways Lions Men's Tour to Australia 2025“

• 📲 RugbyPass x British & Irish Lions: "We are pleased to announce a strategic partnership with RugbyPass with a dedicated Lions Hub now live within the RugbyPass App, as well as the creation of exclusive behind-the-scenes content during the Tour.“

• 🛰️ STATSports x British & Irish Lions: “We’re delighted to announce a new partnership with STATSports, the world’s leading provider of GPS athlete monitoring technology, ahead of the #Lions2025 Tour to Australia 🦁“

Renewal

• 🚜 Terra Cat x Crusaders: “We're so proud to have Terra Cat confirm the continuation of our longstanding partnership this week.“

AFL 🎽

New

• 🎓 Deakin University x Hawthorn College of Sport: “Hawthorn Football Club and Box Hill Institute are excited to announce Hawthorn College of Sport’s key new pathway to a career in the sporting industry via the state-of-the-art Deakin University.“

• 🏥 Radiology Victoria x Geelong Cats: “The Geelong Cats are proud to announce their partnership with Radiology Victoria as The Official Radiology Partner of the Geelong Cats”

Renewal

• 🏠 The Agency x Hawthorn Football Club: “Hawthorn Football Club has extended its contract with official real estate partner The Agency for a further two years.“

• 🏗️ GANDEN Engineers and Project Managers x Gold Coast SUNS AFLW: “GANDEN Engineers and Project Managers will proudly have the SUNS’ backs for the next four seasons, recommitting as partner of our AFLW program until 2028.”

Football ⚽

New

• 🏫 Bemin Secondary College x Western United: “We are delighted to welcome Bemin Secondary College to the Western United family as our latest Community Schools Partner“

• 🍴 EatClub x Sydney FC: “We are excited to announce a delicious new partnership with one of Australia’s leading food and beverage apps, EatClub, who will be the Official Food and Drink Partner for the club’s highly anticipated clash against Wrexham AFC at Allianz Stadium on Tuesday 15 July 2025.”

• 🏦 La Trobe Financial x Wrexham AFC: “Wrexham AFC preparing to take over Australia and New Zealand this July with Presenting Partner La Trobe Financial“

Expiry

• 🥪 Subway x Football Australia (Socceroos): “Football Australia and Subway® Australia today announce that Subway® Australia's Socceroos naming rights sponsorship agreement will conclude in August, following the natural completion of the current contract term.“

Motorsport 🏁

Renewal

• 🔋 Battery World x bp Adelaide Grand Final (Supercars): “The South Australian Motor Sport Board is thrilled to announce that Battery World has extended its sponsorship of the bp Adelaide Grand Final for an additional three years, solidifying its ongoing commitment to motorsport and one of Australia’s most iconic street racing events.“

Basketball 🏀

New

• 🏀 Maple Living x South East Melbourne Phoenix: “We're proud to welcome Victorian-based builder organisation, Maple Living as an official partner for NBL26”

Cricket 🏏

Renewal

• 🏏 FrogBox x Queensland Cricket: “We’re pleased to announce the extension of our partnership with FrogBox, who will continue as the Official Streaming Partner of KFC Queensland Premier Cricket for the next two seasons.“

Horse Racing 🐎

Renewal

• 🐎 Hyland Sportswear x Australian Turf Club: “Australian Turf Club is proud to announce a five year extension of its long-standing partnership with Hyland Sportswear, a leading Australian manufacturer and distributor of racing apparel and equipment.“

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