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24th September 2025

Highlights

Richmond Football Club has announced a new partnership with NSB Cyber. Cybersecurity has been one of the fastest growing sponsorship categories in 2025, with other announcements including Acronis x Crows & Sydney FC, Nueva x SE Melbourne Phoenix, and Ctrl:cyber x Melbourne City.

Mortgage Choice enters into sponsorship as a new official partner of the NBL. The League also announced a new partnership with Birds Eye, and extension with Footlocker heading into NBL26.

Intrepid Travel has re-signed as the Melbourne Stars Platinum partner for the upcoming WBBL and BBL seasons. As a certified B Corp, the partnership aligns with the Stars own Team Green sustainability program.

Melbourne Victory announced a two-year extension with footwear brand Skechers. The deal provides a platform to reach fans in summer, alongside their Hawthorn partnership in winter.

RAA has locked up the insurance category for another major property in Adelaide with the BP Adelaide Grand Final - RAA's sixth announcement in as many months. See round-up of previous activity and implications here.

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Announcements this week

AFL 🎽

New

• 💻 NSB Cyber x Richmond FC: "Richmond is pleased to announce a new partnership with NSB Cyber, who has joined the Club as its official Cyber Security Partner."

Basketball 🏀

New

• 🚗 Stillwell Ford x Adelaide Lightning: "We are proud to announce a new partnership with Stillwell Ford, marking the collaboration between South Australia’s iconic women’s basketball team and one of Adelaide’s most trusted dealerships."

• 📡 Sportradar x NBL: "The NBL is proud to announce a new, multi-year agreement with Sportradar, a leading global sports technology company focused on creating immersive experiences for sports fans."

• 🏡 Mortgage Choice x NBL: "The NBL is proud to announce Mortgage Choice as its newest official partner ahead of the Hungry Jack’s NBL26 season."

• 🐧 Birds Eye x NBL: "The NBL has today announced Birds Eye, one of Australia’s most loved food brands, as its Official Frozen Food Partner."

Renewal

• 👟 Foot Locker x NBL: "The NBL has extended its valued partnership with Foot Locker."

• 🥛 Rokeby x Melbourne United: "We are thrilled to announce that Rokeby have extended their commitment to our club across the 2025-26 season."

• 🚗 Gerald Slaven x UC Capitals: "We are pleased to announce that Gerald Slaven will continue to be the team’s exclusive automotive partner for WNBL26. 🚙🧢"

• 📻 WIN, Region Canberra, HIT104.7 x UC Capitals: "The University of Canberra Capitals will continue to enjoy a well-rounded and diverse coverage through the 25/26 WNBL season with media partners WIN Network, Region Canberra and HIT104.7 back on board."

Cricket 🏏

New

• ⚕️ Hola Health x WA Cricket: "WA Cricket is thrilled to announce an exciting new partnership with Hola Health, a leading telehealth service provider, ahead of a huge summer of cricket."

Renewal

• ✈️ Intrepid Travel x Melbourne Stars: "The Melbourne Stars are proud to announce Intrepid Travel as Platinum Partner of both our WBBL and BBL teams for the upcoming season!"

Golf ⛳

New

• ⌚ Rolex x Golf Australia: "Rolex has today announced an expanded commitment to Australian golf, unveiling a new five-year partnership that will see the iconic brand become the Official Timekeeper of the men’s and women’s Australian Open."

Football ⚽

New

• 🏟️ Hunter Sports Centre x Newcastle Jets (ALW): "The Hunter Sports Centre will be the new training hub for the Newcastle Jets A-League women’s team as they take flight for the 2025-2026 season."

• 🚗 Carbiz Replacement Cars x Sydney FC: "Sydney FC is proud to announce a new one-year partnership with Carbiz Replacement Cars, who join the Sky Blues as a Premium Partner and the club’s official fleet partner."

• 🧒 Mayfield Childcare x Melbourne Victory: "Melbourne Victory is pleased to announce Mayfield Childcare Limited has joined the Club as a Premier Partner for the 2025/26 Season."

• 🍻 Solotel x Western Sydney Wanderers: "The Western Sydney Wanderers FC have today announced a new partnership with Solotel that will see Wanderers fans have a home away from home for every away match this season."

• 📺 SBS x Football Australia: "We’re excited to announce our landmark multi-year, multi-platform agreement to broadcast the inaugural #AusChampionship on SBS, delivering every moment of this historic tournament LIVE and FREE to fans across the nation."

• 💻 Sportsground Ltd x New Zealand Football: "New Zealand Football have partnered with Kiwi technology company Sportsground Ltd, and the Sporty platform, to deliver their national player registration and competition management system."

Renewal

• 👟 Skechers x Melbourne Victory: "Melbourne Victory is pleased to announce that Skechers will continue as a Premier Partner of the Club for the next two A-Leagues seasons."

• 🎨 The Sign Shop x Newcastle Jets: "The Newcastle Jets are delighted to announce that The Sign Shop will continue as our Official Signage Partner for the 2025/2026 season."

Hockey 🏑

New

• 🏛️ Tasmanian Government x Hockey Australia: "The FIH Pro League is returning to Australia for the second consecutive year, with Hockey Australia, in partnership with the Tasmanian Government through Events Tasmania, today unveiling Hobart will host two blockbuster stages of Season Seven in 2026."

Motorsport 🏁

New

• ❤️ RAA x BP Adelaide Grand Final: "RAA has today been announced as a Major Partner of the BP Adelaide Grand Final, in a collaboration that puts fans in the heart of the action."

• 🥊 FIST Handwear x Boost Mobile AUSX Supercross Championship: "The Boost Mobile Australian Supercross Championship is amped to welcome FIST Handwear as a major partner for 2025."

Pickleball 🥒

New

• 🏆 Sypik Australia x National Pickleball League: "The National Pickleball League (NPL) has today announced Sypik Australia as the Naming Rights Partner of the NPL Invitational 2025 @ Kooyong Lawn Tennis Club."

Rugby League 👕

Renewal

• ⚖️ Carroll & O'Dea Lawyers x Parramatta Eels: "The Parramatta Eels are delighted to announce that Carroll & O'Dea Lawyers has extended their partnership with the Club for an additional three years."

Rugby Union 🏉

New

• 🤝 Reddy Foundation x Drua Foundation: "The Drua Foundation and the Reddy Foundation have formed a new partnership to unite remote communities through rugby."

Renewal

• 💪 Viva Leisure x ACT Brumbies: "We have strengthened our ties with Viva Leisure as a major partner for the next two seasons 💪"

Tennis 🎾

Renewal

• 🍷 Jacob's Creek x Australian Open: "Jacob’s Creek will return to the Australian Open (AO) in 2026, renewing its partnership as the Official Wine Partner of the Grand Slam of the Asia Pacific."

Summary

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