Good Morning,

This Week in Sponsorship is Scout’s weekly wrap-up of the latest deals in Australian sponsorship. Check out previous articles, or sign up if you were forwarded this email.

The need to know this week:

• Scout Pro Feature: The top 20 advertising spenders of 2024 were revealed this week - Scout Pro analyses their sponsorship activity to identify brands currently under-represented in sponsorship, and where they might look next. Read the full feature.

• 🏉 “The British & Irish Lions and Rugby Australia have announced Unilever’s leading male care deodorant Dove Men+Care as a partner for this year’s Series in Australia. The new agreement will see the brand named Official personal care product of choice for The Lions and the Wallabies.”

• 🏉 “The New Zealand Super Rugby Clubs (NZSRC) and their apparel partner Classic Sportswear are bringing an exciting merchandise range to life featuring Marvel Super Heroes. The two-year deal sees each club align with an iconic Marvel Super Hero, with jerseys and supporter ranges for each season. The Super Rugby Pacific teams have selected their favourite Super Hero from the Marvel Universe, with the Chiefs as Black Panther, the Blues as Spider-Man, the Crusaders as Iron Man, the Hurricanes as Captain America, and the Highlanders as Hulk.”

• 🎽 “We (Hawthorn Hawks) are absolutely thrilled to unveil global ride-sharing provider DiDi as our official rideshare partner for the 2025 Toyota AFL Premiership Season 🚗”

• 👕 “Persil has signed up as the One New Zealand Warriors' official laundry partner. The partnership will see New Zealand’s most trusted brand for cleanliness and stain removal support the One New Zealand Warriors as the club continues to push the limits in the NRL.“

Check out the rest below.

Enjoy!

26th February 2025

Scout Pro Feature

Top Sponsors vs Top Ad Spenders

The top advertising spenders of 2024 were revealed this week by Nielsen AdIntel.

Who are the biggest ad spenders, and how active are they (or aren’t they) in sponsorship?

Of the top 20 ad spenders, half are also in the top 20 sponsorship spenders…

See the rest with a Scout Pro subscription.

Deals from this week

NEW/EXPIRED

🏉 “The British & Irish Lions and Rugby Australia have announced Unilever’s leading male care deodorant Dove Men+Care as a partner for this year’s Series in Australia. The new agreement will see the brand named Official personal care product of choice for The Lions and the Wallabies.”

🏉 “The New Zealand Super Rugby Clubs (NZSRC) and their apparel partner Classic Sportswear are bringing an exciting merchandise range to life featuring Marvel Super Heroes. The two-year deal sees each club align with an iconic Marvel Super Hero, with jerseys and supporter ranges for each season. The Super Rugby Pacific teams have selected their favourite Super Hero from the Marvel Universe, with the Chiefs as Black Panther, the Blues as Spider-Man, the Crusaders as Iron Man, the Hurricanes as Captain America, and the Highlanders as Hulk.”

🏉 “Forcast Official have partnered with our NSW Waratahs Women, looking after their formalwear needs and keeping our ladies looking classy for the next two years!”

👕 “Persil has signed up as the One New Zealand Warriors' official laundry partner. The partnership will see New Zealand’s most trusted brand for cleanliness and stain removal support the One New Zealand Warriors as the club continues to push the limits in the NRL.“

👕 “🚗 We're excited to welcome Volvo Cars Mosman as the Official Car Dealership Partner of the Manly Warringah Sea Eagles! 🦅 This partnership, starting in the 2025 season, strengthens our commitment to excellence and community engagement. We look forward to creating exciting experiences for fans with exclusive offers, events, and more! 🙌”

👕 “Melbourne Storm has today confirmed a new partnership agreement with CitiPower and Powercor and Rogers Willex to become Premium Partners of Melbourne Storm Academy.”

👕 “Award-winning Roofbuddy has signed on with a one-year partnership as the club's (NZ Warriors) official roofing partner.”

🎽 “We (Hawthorn Hawks) are absolutely thrilled to unveil global ride-sharing provider DiDi as our official rideshare partner for the 2025 Toyota AFL Premiership Season 🚗”

🎽 “The Carlton Football Club is excited to announce that Victoria's Container Deposit Scheme (CDS Vic) has signed on as a gold partner until at least the end of 2026.”

🎽 “The Club (Fremantle Dockers) is proud to announce a new two-year community partnership with Wanneroo Secondary College who are coming on board as a Partner School, further strengthening the Club's commitment to developing Australian Rules Football in Western Australia's northern corridor 🤝”

⚽️ “We (Western Sydney Wanderers) are proud to announce a new partnership with the NSW Service for Treatment and Rehabilitation of Torture and Trauma Survivors (STARTTS) to provide refugee and asylum seeker women and girls with an opportunity to participate in a weekly football program.”

⚽️ “Auckland FC's success continues off the field signing My Food Bag as its newest official partner!”

🏁 “Penrite Racing welcomes Tradezone to the partnership group for 2025.”

🏁 “We’re (Tickford Racing) excited to welcome FAW Trucks as a key partner for the 2025 Supercars season! A global leader in commercial vehicles, FAW Trucks is bringing its legacy of performance & innovation to the track as they expand into Australia & Oceania.”

⛳ “Golf Australia are excited to partner with SportsGrad on an event to showcase the wealth of career opportunities available in the industry, and how the sport is growing and changing! ⛳”

🏀 “Geelong United Basketball is proud to announce Plan Group as the official naming rights partner for the Geelong United NBL1 South Women’s and Men’s teams ahead of the 2025 season.”

RENEWALS/UPGRADES

👕 “Tuned in since the beginning! North Queensland Toyota Cowboys day one club partner, and current exclusive commercial radio partner Southern Cross Austereo have extended their partnership for a further three years.”

👕 “💃 We’re (Manly Sea Eagles) excited to announce that Salon Warehouse will continue as the Official Partner of the Manly Seabirds for the 2025 season!”

🎽 “We are proud to announce RAA has extended its premier partnership with the club (Port Adelaide Power) for a further five years 🤝”

🎽 “We (Western Bulldogs) are thrilled to announce a new two-year partnership with Treu Construct. Having originally partnered with the Club for the official AFL Trade and Draft partner in 2024, Treu Construct have now extended their commitment across both the AFL and AFLW’s teams.”

⚽️ “We're (Western Sydney Wanderers) pleased to share that Trinitas Group Pty Ltd have renewed their partnership with the Wanderers for the 2024/25 season.”

🏀 “Basketball Queensland is excited to extend our partnership with the White Cloud Foundation (WCF), reinforcing commitment to supporting the mental health and well-being of players, coaches, officials, and families across the state.”

Want to make sure your latest sponsorship is featured? Let us know here for a shoutout in our weekly wrap-up and a chance at a feature in Deal of the Week.

OTHER NEWS

🏉 “The NSW Waratahs Women, in collaboration with Principal Partner Knight Frank Australia, are excited to unveil our eye-catching pink jersey design, which is aimed at raising awareness for breast cancer and much-needed funds for the Sydney Breast Cancer Foundation, platinum partner of the NSW Waratah Women's team.”

Partnership Opportunities

🏀 Basketball Queensland - “All eyes on basketball! 2024 was another huge year for BQ Competitions, with athletes from across the state competing in our tournaments, and welcoming thousands of spectators through our doors. Want to explore a partnership with Basketball Queensland? Complete an EOI via the link below! 💬”

Keen to promote your current partnership opportunities? Reach out for a chat.

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