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This Week in Sponsorship is Scout’s free weekly wrap-up of the latest deals in AUS/NZ sponsorship. Check out previous articles, or sign up if you were forwarded this email.

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14th January 2026

Highlights

ANZ renewed its partnership with Tennis Australia on a multi-year deal.

The new agreement includes naming rights to Show Court Three, officially renamed ANZ Arena. Banking/Finance brands are amongst the biggest investors in venue naming rights, e.g. CommBank Stadium, Queensland Country Bank Stadium, Suncorp Stadium, People First Stadium, Qudos Bank Arena. Venues provide high reach across multiple sports and seasons, help showcase a brand’s size and credibility, in a lower risk environment (e.g. less likely to be affected by player behaviour / cultural issues than Club investments).

Investment also tends to skew towards Women’s properties (NAB AFLW, Suncorp Super Netball, and several top-tier partnerships across both Men’s and Women’s teams e.g. CommBank x Football Australia, Westpac x Cricket Australia / NRL / NSWRL / QRL and multiple partnerships in Clubland).

ANZ is still under-invested in sponsorship in Australia relative to its market position, with the rest of the Big 4 occupying at least one top tier partnerships with Australia’s largest codes / venues (see above). By contrast, ANZ dominates banking sponsorships in New Zealand (NZ Cricket, Netball NZ, Auckland FC).

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Announcements this week

Rugby League 👕

New

• 🏗️ Formcom x Gold Coast Titans: "The Gold Coast Titans are proud to welcome Formcom as a new major partner of the club’s NRL program for the next two seasons."

Renewal

• 🥤 Musashi x One NZ Warriors: "New Zealand’s top sports nutrition brand Musashi has locked in for another two seasons with the One NZ Warriors."

Motorsport 🏁

Renewal

• 💨 Air Liquide x Tickford Racing: "The team are proud to welcome back long term partner Air Liquide for 2026."

Basketball 🏀

New

• 🤝 ArenA x Adelaide 36ers: "The Adelaide 36ers are proud to announce a new partnership with ArenA, an Adelaide-based professional development and leadership consulting company, for the remainder of the NBL26 season!"

• 🛣️ TAC x Geelong Venom: "Geelong Venom WNBL has partnered with the TAC, with the collaboration highlighted by a Road Safety Round on January 30."

Renewal

• 🚗 Stillwell Ford x Adelaide Lightning: "The Adelaide Lightning is pleased to announce the extension of our partnership with Stillwell Ford through to the end of the 2026/27 WNBL season."

Cricket 🏏

New

• ☀️ La Roche-Posay x Brisbane Heat: "We’ve teamed up with La Roche-Posay to help keep fans and players sun-safe this summer”

Renewal

• 🛣️ Department of Transport and Main Roads (TMR) x Brisbane Heat: "The Brisbane Heat is proud to announce the renewal of its partnership with Department of Transport and Main Roads (TMR), continuing the shared commitment to safer roads for a further two years."

Football ⚽

New

• 🤖 Areto Labs x Melbourne Victory: "Melbourne Victory is pleased to confirm it is now working with Areto Labs to enable the Club to foster safe online environments, by taking the opportunity to implement and pilot world-first ethical moderation technology."

• 🔋 Renewables Warehouse x Perth Glory: "Perth Glory is delighted to announce a major three-year partnership with leading energy wholesaler Renewables Warehouse."

Renewal

• ❄️ Cryo king x Newcastle Jets: "The Newcastle Jets are pleased to announce the extension of Cryo king as the Club’s Official Recovery partner for this season."

• 🍎 Fruit Brothers x Newcastle Jets: "The Newcastle Jets are pleased to extend our partnership with locally family-owned business Fruit Brothers."

Hockey 🏑

Renewal

• 🎽 Kookaburra Sport x Hockey Australia: "Hockey Australia is proud to announce Kookaburra Sport as its official apparel partner, marking a new chapter in one of Australian sport’s most enduring partnerships and ushering in a bold new era of apparel for the national teams, pathways and fans."

Tennis 🎾

New

• 🚗 DiDi x Australian Open: "DiDi joins the Australian Open as the Official Ride-share Partner, providing fans with convenient transport options to and from Melbourne Park."

• 🥤 Lipton Ice Tea x Australian Open: "Lipton Ice Tea is proud to join the Australian Open family as the Official Iced Tea partner, bringing refreshing moments to fans across the tournament."

• 🏠 REA x Australian Open: "realestate.com.au takes centre court at the Australian Open, connecting Australia’s biggest property audience with one of the world’s greatest sporting events."

Renewal

• 🏦 ANZ x Tennis Australia: "ANZ has expanded its partnership with Tennis Australia, headlined by the unveiling of the new ANZ Arena at Melbourne Park ahead of AO26."

Summary

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