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3rd September 2025

Summary

This Week:

Fertility SA has partnered with Adelaide Crows AFLW, citing community, awareness, shared values and community empowerment. It signals Fertility Services as an emerging category, following Sydney Swans recent expansion with Adora Fertility.

McDonald’s has extended its Platinum Partnership with Adelaide United through to 2028. The Quick Service Restaurant (QSR) category has one of the lowest vacancy rates, with over 50 partnerships and only two opportunities across AFL, NRL and A-Leagues.

NRMA Insurance has renewed with Surfing Australia - the sixth major insurance announcement in the last four weeks, following RAA x Strikers, Resilience x Waratahs, Chubb x AO, St Lukes x Jackjumpers and RACQ x Bullets.

Everything Fleet has commenced a multi-year partnership with Matt Stone Racing. The brand entered sponsorship earlier in 2025 with the NSW Waratahs, now adding the Supercars team to their portfolio to reach a new sport and season.

Announcements this week

AFL 🎽

New

• ❤️ Fertility SA x Adelaide FC: "Our AFLW team has kicked off a new major partnership with Fertility SA - powered by Genea, teaming up to empower women, spark vital conversations about fertility health, and inspire the next generation to chase their goals."

Basketball 🏀

New

• 📺 9Now & ESPN x WNBL: "WNBL MORE ACCESSIBLE THAN EVER! 🤩 Under the two-year deal, all 92 regular-season games and every Finals game will be live and free on 9Now, with select marquee games on 9Go 📺 With 80+ games on ESPN and ESPN2, and every single game live ESPN on Disney+, the WNBL is ready to spotlight the very best of Australian basketball 🏀"

• 💪 Power Potential x Hoops Capital: "Wellness and recovery are essential to high performance. That’s why Hoops Capital are proud to partner with Power Potential to support our Sydney Kings and Sydney Flames this season with an elite recovery advantage."

• 🩹 Strapit Medical & Sports Supplies x Basketball Australia: "Basketball Australia is teaming up with Australian owned and operated Strapit Medical & Sports Supplies in a new two-year partnership supporting our national programs - keeping athletes game-ready at home and on tour."

• 🎢 A Maze'n Things x S.E. Melbourne Phoenix: "We're excited to partner with A Maze'n Things Holiday Park for the NBL26 season. 💚"

• 🎨 PICHA Group x S.E. Melbourne Phoenix: "PICHA Group will be South East Melbourne Phoenix's official signage and branding partner for the NBL26 Season."

Renewal

• 💊 Chemist Warehouse x Melbourne United: "We’re excited to announce that Chemist Warehouse has extended its partnership with our club for another season!"

Cricket 🏏

Renewal

• ⚕️ Victor Sports x Cricket Victoria: "Cricket Victoria is proud to announce the renewal of its partnership with leading sports medical specialists, Victor Sports, as the official Medical Partner for its men's and women's state programs."

Motorsport 🏁

New

• 📺 Foxtel Group & Seven West Media x Supercars: "Supercars has announced a landmark broadcast agreement with the Foxtel Group and Seven West Media."

• 🚚 Everything Fleet x Matt Stone Racing: "Matt Stone Racing is proud to announce a new multi-year partnership with Everything Fleet, a 100% Australian-owned and operated Car & Truck rental company."

Football ⚽

New

• 🏦 ANZ x Auckland FC: "ANZ is proud to announce an expanded partnership with Auckland FC, becoming the club's major sponsor and strategic partner as it enters its second season in the A-League."

• 📺 TVNZ x New Zealand Football: "Following the announcement that TVNZ will be the home of the FIFA World Cup 26™, TVNZ have partnered with New Zealand Football to bring All Whites games leading up to the tournament to free-to-air, both on broadcast and TVNZ+, in addition to being available on FIFA+ 🙌 🎥 🇳🇿"

• 🍷 Bonvilla Estate x Newcastle Jets: "The Newcastle Jets Football Club is proud to partner with Allan and the team at Bonvilla Estate for the coming A-League season."

• 🤝 Chemist Outlet Discount Chemist x Central Coast Mariners: "Central Coast Mariners are proud to welcome Chemist Outlet Discount Chemist as an official partner, for the upcoming Ninja A-League Women’s season!"

Renewal

• 🍟 McDonald's x Adelaide United: "Adelaide United is thrilled to announce a three-season extension of its Platinum Partnership with McDonald’s, continuing a decade-long relationship until the end of the 2027/28 season."

• 👩‍💼 PMP Group x Newcastle Jets: "The Newcastle Jets are pleased to announce PMP Group as a returning partner for the 2025/2026 Ninja A-League Season. PMP Group will feature their logo on the front of the A-League Women’s playing shorts for the 2025/26 season."

• 🤖 Elite Supplements x Brisbane Roar FC: "Harder, better, faster, stronger 💪🤖 We’re proud to welcome back Elite Supplements to the Roar family this season!"

• 🦁 HART Sport x Brisbane Roar FC: "From the training pitch to matchday, we’re proud to have HART Sport returning to the Roar family this season! 🦁"

Rugby League 👕

New

• 🎙️ 2GB Sydney x Canterbury-Bankstown Bulldogs: "Last night we proudly announced 2GB Sydney as joined as new co major partner of our Bulldogs in Business program along side MTC FutureReady."

Surfing 🏄‍♂️

New

• 🕶️ SafeStyle x Surfing Australia: "Surfing Australia is proud to have partnered with SafeStyle for the 2025 Australian Shortboard Titles presented by SafeStyle."

Renewal

• ☂️ NRMA Insurance x Surfing Australia: "Surfing Australia is proud to announce an expanded partnership with NRMA Insurance to further support the growth of Australian surfing. Under a new three-year agreement, NRMA Insurance becomes the Platinum Partner of SurfGroms, Teen Groms, Seas The Day and the RISE Women and Girls Program..."

Volleyball 🏐

New

• 📺 Inverleigh x Volleyball Australia: "Volleyball Australia is proud to announce a new partnership with Inverleigh, a global leader in premium sports media, content creation and distribution."

• 🏨 Scape Australia x Volleyball Australia: "We’re proud to announce Scape Australia as the Presenting Partner of the FIVB Beach Volleyball World Championships 2025, coming to Adelaide this November."

Paddling & Canoeing 🛶

Renewal

• 👕 Zhik x Paddle Australia: "Paddle Australia has today announced an exciting expansion of its partnership with leading global water sports brand Zhik, who will join as Platinum Partner and Official Technical Apparel Partner for the 2025 ICF Canoe Slalom World Championships in Penrith."

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