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17th December 2025

Highlights

💸 Perth Bears announced another landmark signing, with WA-founded Cash Converters as the inaugural front of jersey partner. The three-year deal is reportedly $2m a year, amongst the highest in NRL. It follows recent announcements for Budget Direct (sleeve) and New Balance (apparel) as the new Club builds its sponsorship program before entering the NRL in 2027.

🥽 RSEA has partnered with Sydney Thunder as Official Workwear & Safety Equipment Partner for BBL15. The partnership complements RSEA’s existing association with St Kilda, with a platform in NSW and in summer, to give a more national footprint and year-round coverage.

🎢 Melbourne City revealed a new partnership with Gumbaya World as the Club’s official Theme Park partner. Also a sponsor of St Kilda FC, Southside Flyers and Melbourne Stars, the brand cites community, family, fun and memories as key shared values. The announcement comes a week after Village Roadshow Theme Parks renewed with the Gold Coast Titans.

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Announcements this week

Rugby League 👕

New

• 💵 Cash Converters x Perth Bears: "The Perth Bears have today announced a landmark mega-deal with trusted second-hand retailer and personal finance provider Cash Converters that sets a new benchmark for West Australian sport."

• 🍺 DB x One NZ Warriors: "Original principal sponsor DB is back in the One New Zealand Warriors’ partnership family 🎉"

• 📻 Southern Cross Austereo WA x Perth Bears: "“Southern Cross Austereo WA is thrilled to partner with the Perth Bears as their official media partner. This collaboration marks an exciting chapter for rugby league in Western Australia”"

Renewal

• 🩹 HART Sport, MX3 Diagnostics, PainPod™ BioTechnology x Gold Coast Titans: "Great to have our high performance partners locked in again. 🤝🏽"

AFL 🎽

New

• 🚛 CRL Express Pty Ltd x Carlton Football Club: "We're delighted to welcome CRL Express Pty Ltd on-board in 2026! Signing on as a Gold partner of the Club and joining the Carlton IN Business network, CRL Express will also be the Co-Major partner of our VFL program!"

Renewal

• 🏦 Credit Union SA x Port Adelaide FC: "We are proud to announce Credit Union SA has extended its partnership with the club for a further three years 🤝"

• 🏖️ Mackay Regional Council x Gold Coast SUNS (AFLW): "We are excited to announce a partnership extension with Mackay Regional Council 🤝"

Rugby Union 🏉

New

• 🏨 Rydges Latimer Christchurch x Crusaders: "We're thrilled to announce a new partnership with the iconic Rydges Latimer hotel ahead of the 2026 season!"

• 🏈 Silver Fern x Fijian Drua: "FIJIAN DRUA WELCOMES SILVER FERN AS NEW TRAINING EQUIPMENT PARTNER FOR 2026 SEASON"

Renewal

• 🤠 Ringers Western x Queensland Rugby Union: "Pleased to announce our third partnership extension with Ringers Western as the Official Formal Wear Partner of the QRU!"

• 💪 IMPAKT x Crusaders: "Today, the Crusaders and IMPAKT proudly announce the renewal of their partnership, continuing a collaboration built on innovation, toughness, and a shared drive for world-class performance."

• 🩹 Victor Sports NZ x The Blues: "We're pleased to extend our partnership with Victor Sports NZ as the club’s official medical and rugby equipment supplier through to 2029."

Motorsport 🏁

New

• 🚗 Sci-Fleet Toyota x Brad Jones Racing: "Sci-Fleet Toyota will partner with Brad Jones Racing from 2026, joining our Toyota-supported Supercars program and the all-new GR Supra Supercar."

Football ⚽

New

• 🩲 Double Undies® x Wellington Phoenix Football Club: "We are proud to welcome Double Undies® as an official partner to the Wellington Phoenix whānau."

• 💻 Zoho x Auckland FC: "Software company Zoho has partnered with Auckland FC to enhance the club’s flexibility and functionality with digital tools."

• 📈 BlackBull Markets x Auckland FC: "BlackBull Markets is the official trading partner of Auckland FC!"

• 🎡 Gumbuya World Theme Park x Melbourne City FC: "We’re excited to announce that we’ve teamed up with Gumbuya World Theme Park as our Official Theme Park Partner."

Renewal

• 🍻 Modus Brewing x Newcastle Jets Football Club: "The Newcastle Jets are delighted to announce a renewed and extended partnership with locally owned Modus Brewing for the next three years."

• 🚘 Volvo Cars Mosman x Manly Warringah Sea Eagles: "Manly Warringah Sea Eagles are excited to announce the extension and upgrade of their partnership with Volvo Cars Mosman, who will continue as the Club’s Official Car Dealership Partner for another year."

American Football 🏈

New

• 🚘 GMSV (General Motors Specialty Vehicles) x Los Angeles Rams: "General Motors Specialty Vehicles (GMSV), the automotive brand who bring Chevrolet and GMC vehicles to Australia and New Zealand, today announced a partnership with National Football League (NFL) team the Los Angeles Rams."

Cricket 🏏

New

• 👷 RSEA Safety Australia & New Zealand x Sydney Thunder: "Protecting the Thunder Nation for BBL|15, welcome RSEA Safety Australia & New Zealand, our Official Workwear & Safety Equipment Partner 🤝⚡️"

• 🩻 Jones Radiology x Adelaide Strikers: “On the eve of the highly-anticipated BBL|15, the South Australian Cricket Association (SACA) and the Adelaide Strikers are proud to welcome Jones Radiology as an official partner.”

Hockey 🏑

Renewal

• 🛞 KUMHO TYRE AUSTRALIA PTY LIMITED x Hockey Australia: "Hockey Australia is delighted to announce that KUMHO TYRE AUSTRALIA PTY LIMITED has recommitted as an official national partner, signing a new one-year deal running through the end of 2026."

Tennis 🎾

New

• 💧 Liquid I.V. x United Cup, Brisbane, Adelaide, and Hobart Internationals: "Liquid I.V., a leading hydration brand, has signed on as the Official Hydration Supplement Partner of the United Cup, as well as the Brisbane, Adelaide and Hobart Internationals, in a dynamic new partnership."

• 🍦 YoPRO x Australian Open (AO 2026): "YoPRO partners with AO 2026, debuting on-site activation with Global Ambassador Carlos Alcaraz."

• 📊 RootNote x Tennis Australia (AO StartUps): "As part of AO StartUps, Tennis Australia will pilot the RootNote software across its content, social and athlete management teams."

• 🧠 VueMotion x Tennis Australia (AO StartUps): "As part of AO StartUps, VueMotion will pilot their cutting-edge biomechanics platform with Tennis Australia’s National Academy to elevate the performance of the next generation of stars."

Basketball 🏀

New

• 🎓 Sports College SA x Adelaide Lightning: "We’re proud to announce a new partnership between Adelaide Lightning and Sports College SA, focused on expanding opportunities for young women in sport ⚡"

• 🪶 Bunyarra Wellbeing Co. x Basketball Queensland: "Basketball Queensland is proud to welcome Bunyarra Wellbeing Co. as an Official Partner of the 2025 First Nations Championships next week."

Renewal

• 🏭 Apex Steel Group x Adelaide 36ers: "The Apex Steel Group logo will continue to feature prominently on the back of the Adelaide 36ers jersey for another three years 🙌"

• 🎥 Brightside Live x Perth Lynx: "Perth Lynx is thrilled to announce an extended partnership with Brightside Live, who will again deliver comprehensive sports presentation services for all home games at Perth HPC during the 2025-26 and 2026-27 WNBL seasons..."

Netball 🏐

New

• 💰 BDO in Australia x Netball Queensland / QLD Firebirds: "Netball Queensland is pleased to announce BDO in Australia BDO Australia as the newest partner of the Starting Seven, strengthening a growing coalition of organisations committed to supporting netball’s social impact across the state."

Summary

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