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22nd October 2025

Highlights

Since a change of ownership in April, the WNBL has been on a hot streak; increasing player salaries, unveiling a bold new brand and inking a new broadcast deal. Their sponsorship program has followed suit, with a slew of recent deals - Hungry Jack’s (new), AAMI (new)and Ford (renewal) this week -following Minor Hotels and Blackmores in recent weeks.

Tyrepower has signed a 20th major Australian sports sponsorship this week, partnering with Melbourne Victory for the next 3 years. The deal nicely compliments their existing portfolio which was lacking a presence in Football and had a relative reach weakness in Victoria relative to the other major states.

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Announcements this week

Basketball 🏀

New

• 🍔 Hungry Jack's x WNBL: "The Women’s National Basketball League and Hungry Jack’s are thrilled to announce a major partnership that will see the iconic brand become the Naming Rights Partner of the WNBL."

• 🛡️ AAMI x WNBL: "The Women’s National Basketball League (WNBL) is proud to announce a new partnership with AAMI, one of Australia’s most trusted insurance brands and a passionate supporter of women’s sport."

• 🎥 Rainmaker (SEN) x WNBL: "SEN’s television production arm, Rainmaker, is proud to announce its appointment as the official production partner of the WNBL as part of a multi-year agreement."

• 🏙️ Centuria Capital Group x Geelong Venom: "We are thrilled to announce a new partnership between Geelong Venom and ASX-listed Australasian real estate funds manager, Centuria Capital Group..."

• ⛏️ Agnico Eagle x Bendigo Spirit: "We’re thrilled to welcome Agnico Eagle to the Bendigo Spirit family as a Platinum Partner for the 2025–26 season."

• 🧹 Teski Cleaning x Perth Lynx: "With Teski Cleaning on our side this season, we’re excited to clean-up on game day!"

Renewal

• 🚗 Ford x WNBL: "The Women’s National Basketball League (WNBL) is thrilled to welcome back Ford as a Major Partner and Official Automotive Partner for this season and the 26/27 season."

• ⚡ Event AV Services x UC Capitals: "We’re excited to be teaming up with Event AV Services for the second year in a row to deliver a world-class game day atmosphere ⚡"

• ⚡ ENGIE AU x Melbourne United: "We’re very proud to announce that ENGIE AU has extended its partnership with Melbourne United, continuing as a Major Partner and featuring on our jerseys through to a total of four seasons!"

• 🧠 DrinkWise x Melbourne United: "We’re proud to announce that DrinkWise will continue alongside us for another season - encouraging fans to enjoy our game responsibly and if choosing to drink, to do so in moderation."

• 🎙️ ANZ Explorer x South East Melbourne Phoenix: "We're excited to have ANZ Explorer back on board for another season of The Phoenix Files! 🎙️"

Football ⚽

New

• 🍺 San Miguel Corporation x Sydney FC: "Sydney FC and Good Drinks Australia are proud to announce a major new partnership with San Miguel Corporation taking centre stage as the club’s Official Beer for the next two seasons."

• ☀️ 1KOMMA5° Adelaide x Adelaide United FC: "Adelaide United is proud to announce 1KOMMA5° Adelaide as the A-League Men’s Away Front of Shirt Partner for the 2025/26 season."

• 🍹 South Ave x Adelaide United FC: "Adelaide United is excited to announce South Ave as the Club’s Official Seltzer & Vodka Partner for the 2025/26 season."

• 🍻 The Woodstock x Western Sydney Wanderers FC: "The Western Sydney Wanderers FC have today announced The Woodstock as the club’s Official Membership Partner for the next two Isuzu UTE A-League seasons."

• 🍦 Gelatissimo x Western Sydney Wanderers FC: "We are proud to confirm the return of the popular FREE WanderKid Program for the 2025/26 season, this season proudly supported by Gelatissimo 🍦"

• 🎓 UP Education x Auckland FC: "UP Education, Australasia’s largest independent tertiary education group, has joined forces with Auckland FC as the club’s Official Education Partner."

• 🔧 Tyrepower x Melbourne Victory FC: "Melbourne Victory is pleased to announce that Tyrepower has joined as an Official Partner."

Renewal

• 👟 JD Sports x Western Sydney Wanderers FC: "We're proud to announce that JD Sports Australia & New Zealand are locked in for another two seasons 🔒"

• 🏗️ Miara Group x Western Sydney Wanderers FC: "We are delighted to welcome back Miara Group for another season with the Red & Black!"

• 🏠 Belle Property x Perth Glory FC: "Big thanks to our partners and segment sponsors Belle Property Commercial Perth👏"

Cricket 🏏

New

• 🚜 BKT Tires x Cricket Australia: "We’re pleased to announce BKT as our official naming partner for the ODI and T20I series against India, starting this weekend!"

Renewal

• 🔒 National Storage x Brisbane Heat: "The Brisbane Heat are proud to lock away a two-year sponsorship renewal with National Storage 🔒"

• 🗽 Liberty x Melbourne Renegades: "Proud to announce our partnership with Liberty will continue into a seventh season!"

AFL 🎽

New

• 🛠️ Keece Group x Western Bulldogs: "Thanks the program's Major Partner Keece Group for their ongoing support with the Futures Academy."

Renewal

• 🛡️ RAC WA x Fremantle Dockers: "We're delighted to share some fantastic news that RAC WA will be elevated to a platinum partner of our Club, marking a significant milestone in our partnership."

• ✈️ Intrepid Travel x North Melbourne FC: "We're proud to continue our partnership with the Kangaroos. Becoming a B Corp takes time, care and a genuine commitment to doing good – something we share with North Melbourne."

Rugby Union 🏉

New

• 📱 Mighty Mobile / Kogan Mobile x Hurricanes: "The Hurricanes Men’s Team is pleased to announce an official partnership with Mighty Mobile and Kogan Mobile ahead of the 2026 Super Rugby Pacific season."

Renewal

• 💻 Rivernet Communications x Queensland Rugby Union: "The Queensland Rugby Union will work closer than ever before with Rivernet Communications, as IT and Technology Partner, over the next three years."

Motorsport 🏎️

New

• 🤝 SCT Motorsport x Triple Eight Race Engineering: "SCT Motorsport and Triple Eight Race Engineering have announced a partnership that will see the Brisbane-based factory run a third full-time car in the Supercars Championship."

Tennis 🎾

New

• 🏥 Bupa Australia x Tennis Australia: "We’re proud to announce Bupa Australia as our Official Healthcare and Digital Health Partner for AO26, and a supporting partner for All Abilities initiatives."

Renewal

• ☀️ Maxiblock x Tennis West: "Tennis West has announced the extension of its partnership with sun-care brand, Maxiblock."

Hockey 🏑

Renewal

• 🏏 Kookaburra Sport x Hockey Australia: "Hockey Australia is proud to announce that iconic sporting goods brand Kookaburra Sport has extended its long-standing partnership through to the end of 2027..."

Rugby League 👕

New

• 💰 DebtManagers x Melbourne Storm: "Melbourne Storm is pleased to announce a new community partnership with DebtManagers, who will support the club’s community programs focused on financial literacy and wellbeing."

Summary

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