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10th September 2025

Highlights

HIF has extended its partnership with Perth Wildcats, extending the partnership to fifteen years. See recent Scout Pro deep-dive on Health Insurance sponsorships here.

Tyrepower has renewed its partnership with Melbourne United for a further three years. The brand is one of the biggest supporters of Australian sport, with 16 partnerships across five different sports.

Cricks Highway joins the Brisbane Racing Club as major sponsor and official auto dealership partner. The category has one of the lowest vacancy rates, with 79 partnerships across 54 different dealerships.

Cape Mentelle has signed with Rugby Australia through to 2027, following an initial partnership with the Wallaroos. The deal follows recent activity in the category including McGuigan Wines x Cricket Australia, Bonvilla Estate x Newcastle Jets and Bleasdale x Adelaide 36ers.

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Announcements this week

Basketball 🏀

New

• 🛡️ Integrated Protective Services x Adelaide 36ers: "The Adelaide 36ers are proud to welcome Integrated Protective Services (IPS) as our new Official Security Partner."

• ⛴️ SeaLink x Brisbane Bullets: "Basketball fans are set to discover a new kind of winning experience, with SeaLink South East Queensland partnering with the Brisbane Bullets to shine a spotlight on one of Queensland's most iconic destinations—North Stradbroke Island (Minjerribah)."

Renewal

• ❤️ HIF x Perth Wildcats: "The Perth Wildcats are proud to continue their long-standing partnership with HIF Health Insurance, the longest-recognised partnership in NBL history - now stretching to 15 years."

• 🚗 Tyrepower x Melbourne United: "We are very excited to share that Tyrepower have extended their partnership with Melbourne United for another three seasons!"

• 🍻 The Sporting Globe x Melbourne United: "We’re thrilled to announce that The Sporting Globe has extended its partnership with Melbourne United through NBL26!"

• 🤝 Motor Scout Australia x Brisbane Bullets: "We’re excited to extend our partnership and can’t wait to bring even more game-day action to the Bullets fans this season! Let’s go!"

Cricket 🏏

New

• 📊 CricViz x New Zealand Cricket: "CricViz, the global leader in cricket data and analytics, has been appointed by New Zealand Cricket (NZC) as its official Performance Analysis and Scoring Partner in a seven-year agreement, commencing ahead of the upcoming summer."

Hockey 🏑

New

• 💪 OneActive x Hockey One League: "Hockey One League, Australia’s premier national hockey competition, is thrilled to announce a landmark three-year partnership with OneActive, which will see the new sports nutrition brand become the league’s first-ever Naming Rights Partner."

Rugby League 👕

New

• 🏗️ Internal Demolitions x Brisbane Broncos: "The Brisbane Broncos are excited to welcome Internal Demolitions as an Official Partner for the 2026 season."

Renewal

• ⚖️ Turner Freeman Lawyers x Penrith Panthers: "Penrith Panthers is proud to announce the extension of its partnership with Turner Freeman Lawyers, who have recommitted as the club's Official Legal Partner for a further two seasons (2026–2027)."

Football ⚽

New

• 📱 OPPO x New Zealand Football: "OPPO and New Zealand Football are proud to announce a major partnership, with OPPO now the official Smartphone & Smart Device Partner of the All Whites and the Ford Football Ferns."

• 💧 Powerade x New Zealand Football: "Globally leading sports drink brand Powerade has joined forces with New Zealand Football to become the official hydration partner of the All Whites and Ford Football Ferns."

Renewal

• 🏗️ CSQ x Brisbane Roar FC: "We're excited to announce that CSQ has recommitted with the Roar for the upcoming A-Leagues season."

• 💼 NOVA Employment x Western Sydney Wanderers: "We’re proud to announce the continued support of NOVA Employment as a valued partner of the club and the Wanderers Foundation."

• 📺 Free TV Australia x Football Australia: "Football Australia and Free TV Australia have extended their partnership to distribute matches across the Pacific through PacificAus TV."

Gymnastics 🤸

New

• 🧡 Special Olympics Australia x Gymnastics Australia: "Gymnastics really is for everyone, that is why we have partnered with Special Olympics Australia to revamp the popular Fitter For Life program nationwide, making it more accessible than ever before 🤸‍♀️🧡"

Horse Racing 🏇

New

• 🚘 Cricks Highway x Brisbane Racing Club: "Brisbane Racing Club is excited to announce Cricks Highway as our latest major sponsor and official automotive dealership partner."

• 🍺 Kirin Ichiban x Victoria Racing Club: "With a renewed focus on beauty, lifestyle and music, the 2025 Birdcage Enclosure promises an unforgettable fusion of luxury, culture and celebration... first-time partner Kirin Ichiban also joins the line-up."

Rugby Union 🏉

New

• 🍷 Cape Mentelle x Rugby Australia: "The Wallabies are thrilled to welcome Cape Mentelle as their official wine partner for the next three years."

Squash 🏸

New

• ✈️ SportsLink Travel x Squash Australia: "Squash Australia is pleased to welcome on board SportsLink Travel, Official Travel Partner of the 2026 World Squash Masters Championships to be held in Perth."

Other

New

• 🏟️ Mountain Goat x Marvel Stadium: "We're delighted to launch Stadium Sports, presented by Mountain Goat - Melbourne's new hub for social sport."

Renewal

• 🤝 Classic Sportswear x Play Like A Girl Australia: "Classic Sportswear has extended its partnership with Play Like A Girl Australia, investing in purpose-built women’s gear and initiatives that boost visibility, participation and leadership opportunities for women and girls."

Summary

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