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2nd July 2025

Summary

Congratulations to all parties in another busy week!

Amongst the highlights:

Solar specialist Sip Energy announced their fifth Club partnership in 12 months - strong evidence for the effectiveness of sponsorship in supporting their fast growth in NSW.

Dodo renewed as the Shirt Front partner for the Melbourne Stars, providing Vocus a foothold in a fragmenting Telco market, in terms of customers and sponsorship.

The Travel Category is gathering steam in Queensland, with Royal Caribbean Cruises joining the Brisbane Heat and Carnival Cruises renewing with Brisbane Bullets this week, after My Cruises joined the Gold Coast Suns earlier this year.

Announcements this week

Rugby League 👕

New

• ⚡ SipEnergy x Parramatta Eels: "The Parramatta Eels are pleased to announce a new partnership with SipEnergy, a leading provider of solar and battery solutions for residential and commercial clients."

• 🛍️ Westfield Warringah Mall x Manly Warringah Sea Eagles: "We’re excited to announce a multi-year strategic partnership between the Manly Warringah Sea Eagles and Westfield Warringah Mall - bringing together two of the Northern Beaches’ most iconic brands."

• ☂️ Flip Insurance x Manly Warringah Sea Eagles: "Welcome to the Sea Eagles family, Flip Insurance! A partner who shares our passion for supporting the community that makes us who we are. As part of the partnership, Flip Insurance will cover our mini-league participants at all our half-time matches!"

• 🥶 Freeze Yourself x St George Illawarra Dragons: "A great partner for season 2025 ❄️🐉 The team at Freeze Yourself hooking our NRLW squad up with custom baths for the season."

• ⛽ Ampol x NRL Cowboys House: Ampol has signed as the presenting partner of the Centre for Inspired Futures at NRL Cowboys House to support youth education and employment pathways.

Basketball 🏀

New

• 🤝 Reliable Insurance x Basketball Queensland: "BQ is proud to welcome Reliable Insurance Solutions as an official partner, with their support directly benefiting the state’s referee program across NBL1 North and the QSL."

• 🛡️ Transport Accident Commission x Geelong United Basketball: "GUB is proud to welcome the Transport Accident Commission (TAC) as the major partner for our upcoming annual junior tournament, Koorr Koorr Ngitji this November."

Renewal

• 🎟️ Humanitix x Basketball Queensland: "BQ is proud to formally extend its partnership with Humanitix as the official ticketing provider for all major championships and competitions across the state through to 2028!"

• 🚢 Carnival Cruise Line x Brisbane Bullets: "We're delighted to announce that our partnership with the fun-loving cruise line has been extended — a big thanks to Carnival for their ongoing support of the Brisbane Bullets!"

Rugby 🏉

New

• 💳 Sokin x The British & Irish Lions: "We are pleased to welcome Sokin as our Official Global Payments Partner of the Qatar Airways British & Irish Lions Men’s Tour to Australia 2025."

• 🏪 Liquorland x Rugby Australia: “Rugby Australia is pleased to confirm Liquorland as the Official Supplier of the 2025 The British & Irish Lions Tour and the Wallabies.“

• 🛡️ Social Protect x Rugby Australia: "Rugby Australia is proud to announce a landmark agreement to help protect rugby players, referees and coaches across Australia from abuse and harassment on social media... The groundbreaking partnership with Social Protect will make the AI-powered social media protection app accessible to all clubs, staff, volunteers and participants."

• ⌚ WHOOP x The British & Irish Lions: "We're pleased to welcome WHOOP, the human performance company, as an official supplier to the #Lions2025 Tour 🦁 All Lions players, performance staff, and backroom team members will be equipped with the all-new WHOOP 5.0 wearable technology."

Motorsport 🏁

New

• 💸 MyPayNow x Boost Mobile AUSX Supercross: "MyPayNow joins the Boost Mobile - Australia AUSX Open Supercross & AUSX Supercoss Championship as Major Partner for 2025!"

• 🚗 Volkswagen Amarok x Supercars: "Welcome back to the paddock VW Amarok 🙌 Volkswagen Amarok returns as Official Recovery Vehicle."

• 🛠️ Bosch x Premiair Racing“We’re proud to announce our new partnership with Bosch Motorsport, a globally respected name in engineering and innovation.“

Renewal

• 🏛️ Bathurst Regional Council x Supercars: "A new long-term agreement has locked in the future of the Meguiar's Bathurst 12 Hour 🤝"

AFL 🎽

New

• 🎓 TAFE Queensland x Gold Coast SUNS: "That’s why we are pleased to announce TAFE Queensland as our new Official Education Partner! This partnership will see students provided with bespoke training and education pathways to build life-long careers."

Renewal

• 🥓 Primo Foods x Collingwood Football Club: "Collingwood is proud to announce that Primo Foods is deepening its support for AFLW as a major sponsor of Collingwood Women’s team, with the Primo brand now proudly featured on the playing and training shorts 🤝"

Netball 🏐

New

• 👜 Send My Bag x Sunshine Coast Lightning: "Storm Group is pleased to announce a new two-year partnership with international shipping specialists Send My Bag®, who join as an Official Partner of Melbourne Storm and a Premium Partner of Sunshine Coast Lightning."

Renewal

• 🏗️ BMD Group x Melbourne Vixens: "We’re pleased to share that we’ve expanded our partnership with BMD Group, signing on as a major partner for the next two years 🤝"

Cricket 🏏

New

• 👟 New Balance x BBL: "The Big Bash will have a new look this summer with New Balance signing on to be the competition's official apparel partner for at least the next five seasons."

• 🛳️ Royal Caribbean x Brisbane Heat: “We're excited to welcome Royal Caribbean International as the Official Holiday and Membership Partner of the Brisbane Heat.“

Renewal

• 🦜 Dodo Services x Melbourne Stars: "Stars 🤝 Dodo Services. A significant day for our club. We're thrilled to extend our relationship with Dodo Australia for another 2 years."

Football ⚽

New

• 👟 New Balance x Newcastle Jets: "Newcastle Jets 🤝 New Balance. Together, for the next three years."

Horse Racing 🐎

New

• 🏗️ Symal Group x Moonee Valley Racing Club: "The Club is proud to announce a major step forward in delivering 'The Valley of Tomorrow', with Symal Group appointed to carry out the civil and infrastructure works for the new Moonee Valley Racecourse precinct."

Venues 🏟️

New

• ✨ polytec x Central Coast Stadium: "Thrilled to confirm that leading Australian decorative surfaces brand polytec has been announced as the official naming rights partner for the Central Coast's premier events stadium."

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