Good Morning,

This Week in Sponsorship is Scout’s free weekly wrap-up of the latest deals in Australian sponsorship. Check out previous articles, or sign up if you were forwarded this email.

Problems with how this email displays? Click Read Online (top right)

For an insights demo of 💻 Scout Platform, get in touch. It includes:

• 📊 Coverage of over 6,200 sponsorships across Aus, NZ and the Pacific

• 🔥 Hot Categories and Brands to watch

• 🤝 Brands to target for your club, based on audience matching

• 🤿 Dive into any of the 80+ sponsorship categories to extract the intel you need

17th September 2025

Highlights

Chemist Warehouse has signed a new three-year partnership with Cricket Australia, complementing their extensive sponsorship footprint. The brand now has partnerships across Australian Cricket, AFL + Clubland, NRL + Clubland, AO, A-League Clubland, NBL & WNBL Clubland, Super Rugby Clubland, and more. Only Coca-Cola has partnerships across more sports in Australia.

Logistics powerhouse Team Global Express has partnered with Auckland FC, citing shared values for two fast-growing business. The football partnership builds on their support for the Women’s World Cup in 2023.

NBL has announced a host of partnership announcements in the build-up to the season, with renewals Midea and Tangerine, and new partnerships for Dabble, Choice Hotels and Step One.

Coffee brand Muzz Buzz has partnered with Perth Glory, having sponsored the Wildcats last season. Check out the previous deep-dive on coffee brands waking up to sponsorship.

Want more from Scout? Get in touch to learn more.

Announcements this week

Basketball 🏀

New

• 🍊 Tangerine Telecom x NBL: "The Hungry Jack’s National Basketball League (NBL) is proud to announce it has joined forces with Tangerine Telecom, which becomes the exclusive Telco Sponsor of the NBL."

• 💥 Dabble x NBL: "You Better Believe It 💥 NBL and Dabble are pumped to announce a new and exciting partnership for NBL26 👀"

• 🩲 Step One x NBL: "The NBL has taken an exciting step, announcing Step One, Australia’s trailblazing underwear brand, as its Official Underwear Partner."

• 🏨 Choice Hotels Asia-Pac x NBL: "The NBL is pleased to announce a new partnership with Choice Hotels Asia-Pac ahead of the Hungry Jack’s NBL26 Season."

• 🎯 Mega Rewards x Perth Wildcats: "The Perth Wildcats are thrilled to announce the partnership of Mega Rewards for the Mega Rewards Half Court Shot, giving fans the chance to win $10,000 at Wildcats' home game throughout NBL26."

Renewal

• 🧼 Elmac Cleaning Services x Adelaide 36ers: "The Adelaide 36ers are proud to announce the extension of our partnership with Elmac Cleaning Services – the team working tirelessly behind the scenes to keep things spotless."

• 🚗 Australian Motors Mitsubishi x Adelaide 36ers: "The Adelaide 36ers will again be driven by Australian Motors Mitsubishi during NBL26 with Wayville & Southern Mitsubishi signing on as a club partner for a seventh season!"

• 🃏 Mattel x Melbourne United: "We are very pleased to announce the extension of our partnership with global toy and family entertainment company, Mattel."

• 💨 Midea x NBL: "The Hungry Jack’s National Basketball League (NBL) and Midea are proud to announce they have extended their partnership for a fourth consecutive season."

Cricket 🏏

New

• 💊 Chemist Warehouse x Cricket Australia: "Cricket Australia is proud to partner with renowned pharmacy retailer Chemist Warehouse for the next three years."

Renewal

• 🍺 Great Northern (CUB) x Queensland Cricket: "The Bulls will enter 2025-26 with a familiar partner in a new look. Carlton United Breweries has extended for two years, with Great Northern Beer to feature on the Bulls’ Shield sleeve and One Day back."

• ⚕️ Qscan Group x Queensland Cricket: "Queensland Cricket is proud to partner with Qscan Group, bringing world-class medical imaging expertise into our high-performance environment."

Horse Racing 🏇

New

• 🎩 Howden x Victoria Racing Club: "The VRC is proud to announce global insurance intermediary group, Howden, has strengthened its partnership with the world’s largest racing club to include naming rights to what will now be known as Howden Victoria Derby Day."

Football ⚽

New

• 🛰️ STATSports x Wellington Phoenix: "The club is excited to have announced our partnership with STATSports, global leaders in athlete monitoring and GPS performance analysis."

• ☕ Muzz Buzz x Perth Glory: "Perth Glory is proud to welcome renowned West Australian coffee chain Muzz Buzz Franchising Pty Ltd on board as a major partner for the next two Isuzu UTE A-League seasons."

• 🚚 Team Global Express x Auckland FC: "Auckland FC is pleased to announce Team Global Express as its Official Logistics Service Provider for the upcoming season."

• 🎣 Daiwa Australia x Western Sydney Wanderers: "We’re proud to officially welcome Daiwa Australia to the Wanderers family. We can’t wait to cast off on this journey together!"

Renewal

• 🔧 Coates x Newcastle Jets: "The Newcastle Jets are delighted to announce Coates as a partner for the 2025/2026 season, as well as the 2026 Academy season."

• 🅿️ Park on King x Macarthur Bulls FC: "The Bulls are proud to announce the extension of its partnership with Park on King as the club's official Away Day Travel Partner 🤝"

Hockey 🏑

New

• 🤖 Automatorr x Hockey Australia: "Partnership Announcement | Automatorr, a leader in Software Solutions, AI Technology and Process Automation, has committed to assisting the Kookaburras and Hockeyroos as the first ever official Coaches Partner for the next 3 years."

Rugby League 👕

New

• 💆 Homedics x Melbourne Storm: "Melbourne Storm is proud to welcome Homedics as the Club’s Official Recovery and Wellness Partner."

Rugby Union 🏉

Renewal

• ⚕️ USL Sport x Crusaders: "We’re thrilled that the awesome team at USL Sport are renewing their partnership with the Crusaders."

Motorsport 🏁

New

• 🔩 Ondeck Australia x BP Adelaide Grand Final: "Ondeck, Australia’s leading online lender for small business, has today been announced as a Major Partner of the BP Adelaide Grand Final."

Table Tennis 🏓

New

• 🏟️ Ballers Clubhouse x Table Tennis Australia: "We were thrilled to announce a dynamic new partnership between Table Tennis Australia (TTA) and Ballers Clubhouse, Australia’s leading tech-infused social playground, last week."

Summary

Want more from Scout?

💻 Scout Platform provides full access to over 6,200 sponsorship deals across 80 categories. Reach out to Mark or Alex for a demo.

📊 Scout Pro provides subscribers with exclusive newsletter articles and insights reports, featuring key trends, brands and categories to watch.

Read the full version of the first Scout Pro Monthly Insights Report with a Scout Pro free trial.

Other services

Are you hiring? Get in touch with our partner business, Talent Economy.

Partner with industry experts, Talent Economy, to unearth top talent across the Aussie media, sport, entertainment and marketing sectors. Head to talenteconomy.com.au, follow on LinkedIn or email [email protected].