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26th November 2025

Highlights

🏗️ BildGroup has signed a three-year major partnership with Hockey Australia, including apparel branding across the Kookaburras and Hockeyroos. Construction is a top 20 sponsorship category, with significant investment across Men’s and Women’s sport, from Altrad, BMD, Buildcorp, Ausenco, ADP Global and WARD Group, to name a few.

🌊 It was another busy week for Naming Rights partnerships, with Ocean Protect the new stadium partner of the Cronulla Sharks; and Westbridge Funds Management securing the 2026 AusCycling Road National Championships. The deals follow recent naming rights extensions for RAC Arena and NRMA Insurance Men’s Test Series, both beyond 2030.

⛽ Metro Petroleum and Mr Whippy Official signed a two-year partnership with the WNBL's Perth Lynx. The Dib Group brands have doubled down on Women's sport in recent times with a new partnership with the NSW Swifts, as well as their long-term sponsorship of Sydney Roosters.

💸 Global cryptocurrency exchange KuCoin was announced as an official partner of the 2025 BMW Australian PGA Championship. It marks the eighth crypto announcement since October, after new partnerships for Swyftx in Rugby Union and bitcoin.com.au’s renewal with the Swans.

See the categories and brands to watch in the latest Scout Pro Insights Report

Announcements this week

Rugby League 👕

New

🌊 Ocean Protect x Cronulla Sharks: "A new chapter begins: Ocean Protect joins the Sharks as our stadium naming rights partner from 2026. We look forward to a partnership built on shared values and community connection."

⛴️ Manly Fast Ferries x Manly Warringah Sea Eagles: "Delighted to announce Manly Fast Ferries as the new Manly Warringah Sea Eagles Official Membership Partner!"

🏈 American Football Australia x South Sydney Rabbitohs: "The South Sydney Rabbitohs are proud to announce a new high-performance partnership with American Football Australia!"

AFL 🎽

New

🥃 Casa Spirits & Cocktails x North Melbourne FC: "The North Melbourne Football Club is pleased to announce a new partnership with Casa Spirits & Cocktails, the club's new spirit and ready-to-drink partner."

💰 Straight Bat Private Equity x Richmond FC: "We are delighted to announce Straight Bat Private Equity as Punt Road Collective's first Premium Partner."

Cricket 🏏

New

❤️ Staying Alive Health x Cricket Victoria: "Cricket Victoria is proud to partner with Staying Alive Health to strengthen heart health awareness and emergency preparedness across Victorian cricket."

Football ⚽

New

🍯 Wai Mānuka x Auckland FC: "We're pleased to announce a new partnership with Wai Mānuka, makers of a premium sparkling mānuka honey beverage. As the official Non-Alcoholic Beverage Partner of Auckland FC, the brand will be stocked in the fridges and seen in the hands of fans across key match day events and hospitality experiences."

Renewal

🎨 Luxury Paints x Brisbane Roar FC: "Brisbane Roar is proud to welcome back long time supporter, Luxury Paints for the remainder of the 25-26 season!"

Rugby Union 🏉

New

🚗 Chery (Ingham) x Chiefs Rugby Club: "We are amped to kick off a new chapter, welcoming Chery to the Chiefs whānau as our official vehicle partner for 2026, made possible through our ongoing partnership with the team at Ingham Hamilton."

💻 SMARTECH Business Systems x NSW Waratahs: "NSW Waratahs are proud to announce SMARTECH Business Systems as a new platinum partner for the next two seasons for our Men's, Women's and Academy programs."

☀️ Shade Skin Cancer Medicine x Western Force: "The Western Force is currently in a gruelling pre-season period with hot summer days ahead. The team faces strong exposure to the sizzling Perth heat which is why the club is teaming up with skin cancer prevention clinic Shade Skin Cancer Medicine."

Renewal

🌮 La Banderita x Queensland Reds: "The Queensland Rugby Union has today announced a two-year extension with La Banderita as a partner."

🏨 Tanoa Hotels x Fijian Drua: "Three more years with our official home, Tanoa Hotels”

Basketball 🏀

New

👷 Top Up Labour x Melbourne United: "We are excited to announce that Top Up Labour have partnered with the club for the remainder of the season."

🍦 Metro Petroleum & Mr Whippy x Perth Lynx: "Perth Lynx announces sweet new partnership with Metro Petroleum and Mr Whippy."

Motorsport 🏁

Renewal

🔋 R&J Batteries x Brad Jones Racing: "We're excited to announce that R&J Batteries will continue their partnership with BJR into 2026."

Cycling 🚴

New

🏦 Westbridge Funds Management x AusCycling: "We're excited to announce Westbridge Funds Management as the naming rights partner for RoadNats Perth."

Renewal

🚲 Steadyrack x AusCycling: "An Aussie business supporting Aussie events: we're delighted that our partnership with Steadyrack is continuing through to 2027.”

Hockey 🏑

New

🏭 BildGroup x Hockey Australia: "Hockey Australia is proud to announce a new 3-year major partnership with BildGroup, who will join as the Official Construction Partner and feature on the playing kit of both the Kookaburras and Hockeyroos."

Golf ⛳

New

₿ KuCoin x BMW Australian PGA Championship: "Golf Australia is delighted to announce KuCoin as an Official Partner of the 2025 BMW Australian PGA Championship."

Summary

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