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7th January 2026

Highlights

🛻 St George Illawarra Dragons announced JAC Motors as new major partner on a multi-year term. The brand becomes the Dragons’ Official Car Partner, with branding on the NRL and NRLW shorts. It is the latest move from a major Chinese Auto manufacturer following recent deals for GWM (Richmond, Sixers, Thunder), Geely (Bulldogs NRL), BYD (Roosters), and more.

💸 Nexo has become the official Crypto partner of the Australian Open. It follows recent activity in the category from Swyftx (Super Rugby & teams), KuCoin (PGA of Australia) and bitcoin.com.au (renewal with Swans).

☀️ Sydney Thunder has signed a new partnership with Sydney-headquartered solar company Green.com. The category is particularly competitive in Sydney due to activity from SipEnergy (six deals), and a recent renewal for Nectr x Panthers.

👷 James Hardie has partnered with the Melbourne Stars for the BBL15 season. The partnership complements their existing deal with the Paramatta Eels, providing a platform to connect with customers in another State (Victorians) and in a new season (summer).

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Announcements this week

AFL 🎽

New

• 🏋️ AlphaFit x Carlton FC: "The Carlton Football Club has today welcomed AlphaFit as its High Performance partner... AlphaFit has done an amazing job fitting out our new facility for both the AFL, AFLW, VFL & VFLW teams."

• ✈️ MyWay Travel and Events x Collingwood FC: "We're pleased to announce a new partnership with MyWay Travel and Events... through the partnership MyWay will provide Magpies fans with opportunities to enjoy world-class sporting and entertainment events."

• 💊 PILLAR Performance x Sydney Swans: "We are thrilled to be teaming up with Australian nutrition brand PILLAR Performance, who will officially become the Sports Nutrition Partner of the Swans’ AFL and AFLW teams."

• 👔 SABA x West Coast Eagles: "The West Coast Eagles are proud to welcome SABA as a preferred supplier, delivering the club’s female corporate uniform from 2026."

Basketball 🏀

New

• ⚖️ Bird Law x Adelaide Lightning: "The Adelaide Lightning are pleased to announce a new partnership with Bird Law, who will join the Club as our Official Commercial Law Partner for the 2025/26 WNBL season."

• 🚗 Motor Scout Australia x Brisbane Bullets: "We’re proud to have Motor Scout Australia named as our Major Jersey Partner for HoopsFest this season."

• 🛍️ Westfield Knox x South East Melbourne Phoenix: "We're excited to announce we are partnering with Westfield Knox to bring school holiday basketball camps to the brand-new basketball court at the centre!"

• 🏗️ William Adams Pty Ltd x South East Melbourne Phoenix: "We're excited to announce William Adams Pty Ltd as the presenting partner for this Saturday's Christmas Spectacular: Under the Stars!"

• 💼 Parbery x UC Capitals: "This season Canberra-based consulting firm Parbery joined the UC Caps family and they have been proudly sponsoring Head Coach Paul Goriss."

Renewal

• 🧱 Cornerstone Courts x Basketball Queensland: "Basketball Queensland extends partnership with Cornerstone Courts through to the end of 2027."

• ⚽ HART Sport x South East Melbourne Phoenix: "We're proud to continue our partnership with HART Sport... As official community partner, HART Sport is a major contributor to the Phoenix’s community basketball program."

Cricket 🏏

New

• 🏥 Hola Health x Cricket Australia: "Cricket Australia is pleased to announce Hola Health as its Official Digital Health Partner 🤝 The multi-year partnership will see a shared commitment to accessible, high-quality healthcare for the cricket community."

• 👷 Citeco x Cricket Victoria: "Cricket Victoria has announced Citeco as a Premium Partner of both the Melbourne Renegades and Melbourne Stars ahead of the upcoming Big Bash League season."

• 🏗️ James Hardie x Melbourne Stars: "We’re proud to join forces with the No.1 cladding brand in Australia, James Hardie ✨"

• 🧴 La Roche-Posay x Melbourne Stars: "Proud to announce La Roche-Posay Laboratoire Dermatologique as our Suncare partner for the 2025/2026 season."

• ⚡ Green.com.au x Sydney Thunder: "Welcoming Green.com.au to the Thunder Nation as our Official Energy Partner."

Renewal

• ⚖️ Department of Justice QLD x Brisbane Heat: "The Brisbane Heat and the Department of Justice QLD have announced an extension of their successful partnership aimed at raising awareness about gambling harm and promoting safer choices among sports fans."

• 🎓 RMIT University x Cricket Victoria: "Cricket Victoria and RMIT University have extended their partnership to continue the Melbourne Cricket Education Academy (MCEA), providing students with unique opportunities in the sports industry."

Football ⚽

New

• ⚡ Power Potential x Sydney FC: "Sydney FC is proud to announce a new partnership with Power Potential, focused on sustainability and powering the next generation of football through the A-League."

• 🦷 Straight Smile Centre x Adelaide United: "Adelaide United is pleased to announce Straight Smile Centre as an official Silver Partner for the remainder of the 2025/26 season."

• 🏥 Ausure Insurance x Melbourne City FC: "We’re delighted to welcome Ausure Insurance as our newest Premier Partner... Ausure will feature on the front of our shorts for the remainder of the A-Leagues seasons."

• 🎓 Xavier College x Melbourne Victory: "Melbourne Victory is delighted to enter into a new partnership with Xavier College."

• 🥤 Schorle Taste Drinks x Sydney FC: "We are delighted to welcome Schorle Taste Drinks® as the newest member of the Sky Blues commercial family, signing on as the Official Partner of Sydney FC’s Sky Blue Pathways Summer Holiday Clinics."

Renewal

• 🏠 Maple Living x Melbourne Victory: "Melbourne Victory is pleased to announce that Maple Living is not only returning as a Premier Partner of the Club, but has also signed on to be the first-ever sponsor of the Club’s inaugural NPLW team."

• 🚗 TAC x Melbourne Victory: "Melbourne Victory is pleased to announce an extension to its long-term partnership with the Transport Accident Commission (TAC)."

• 🚌 CDC NSW x Western Sydney Wanderers: "We're proud to continue driving football across the region with CDC NSW!"

Motorsport 🏁

Renewal

• 🔧 ENZED x Tickford Racing: "We are proud to announce ENZED will continue to partner with Tickford Racing for its 14th year."

• ⚙️ RYCO x Tickford Racing: "It is fantastic to enter 2026 continuing our strong partnership with RYCO Group Pty Ltd aus for a 6th year."

• 🚛 Truck Assist x Walkinshaw Andretti United: "We are excited to announce that Truck Assist have extended their partnership with the team long into the future."

Rugby League 👕

New

• 🚗 JAC Motors x St George Illawarra Dragons: "St George Illawarra Dragons are proud to unveil a new major partnership with JAC Motors, marking a powerful alliance between two organisations built on toughness, performance and community."

• 🏠 Franklyn x Dolphins NRL: "Franklyn signs on as the Dolphins’ newest partner."

• 👥 TLH Recruitment x One NZ Warriors: "TLH Recruitment has come on board as the One New Zealand Warriors’ official recruitment partner."

Renewal

• 🏠 Gold Coast Commercial Real Estate x Gold Coast Titans: "The Titans are proud to announce the renewal of its partnership with Gold Coast Commercial Real Estate - extending their commitment to the end of the 2027 season."

• ⚽ Hart Sport x One NZ Warriors: "NZ's premier manufacturer of sporting equipment... has locked in for another two years as the club's official equipment supplier."

Rugby Union 🏉

New

• 🚗 Ford Australia x Queensland Reds: "The Queensland Rugby Union is delighted to announce that Ford Australia has come on board as the Official Automotive Partner of the QRU and Queensland Reds for at least the next three years."

• 🚛 Handy Rentals x Hurricanes: "The Hurricanes are proud to welcome Handy Rentals as an official partner... supporting the Hurricanes operational and logistical needs."

Renewal

• 🏠 First Windows and Doors x Chiefs Rugby Club: "We're excited to have First Windows and Doors on board with us for another 3 years."

• 💼 2b Limitless x Queensland Reds: "2b Limitless is incredibly proud to be the ‘Executive Coaching and Training Partner’ of choice with the Queensland Rugby Union."

• 🏨 Amora Brisbane x Queensland Reds: "the Queensland Rugby Union have extended... Amora Brisbane... for 2026."

• 🚌 Belbaker Pty Ltd x Queensland Reds: "the Queensland Rugby Union have extended... Belbaker Pty Ltd... until the end of 2027."

• 🍽️ C’est Bon Restaurant x Queensland Reds: "the Queensland Rugby Union have extended... C’est Bon Restaurant & Le Bon Bar... for 2026."

• ⏱️ DRITIMES x Queensland Reds: "the Queensland Rugby Union have extended... DRITIMES... for 2026."

• 🏗️ Fredon x Queensland Reds: "the Queensland Rugby Union have extended... Fredon... for 2026."

• ⚖️ HopgoodGanim Lawyers x Queensland Reds: "the Queensland Rugby Union have extended... HopgoodGanim Lawyers... until the end of 2027."

• 📻 Radio 4BC x Queensland Reds: "the Queensland Rugby Union have extended... Radio 4BC Brisbane Pty Limited... until the end of 2027."

• 🍺 Good Drinks Australia x Rugby Australia: "We’re thrilled to announce Good Drinks Australia will return as the Official Beer Partner to the HSBC SVNS PERTH 2026!"

Tennis 🎾

New

• 🪙 Nexo x Tennis Australia: "Tennis Australia has announced Nexo as the first Official Crypto Partner of the Australian Open, strengthening a shared commitment to innovation, technology and the next generation of digital experiences for fans."

Summary

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