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This Week in Sponsorship is Scout’s free weekly wrap-up of the latest deals in Australian sponsorship. Check out previous articles, or sign up if you were forwarded this email.

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5th November 2025

Highlights

South Sydney Rabbitohs welcome Budget Direct as new Premier Partner. The partnership marks a fourth NRL Club deal for Budget Direct across four different States – new deals with Perth Bears and Melbourne Storm; plus a longer-standing partnership with Dolphins (plus Scorchers over summer).

The broader Insurance category has been one of the fastest-growing in recent months, and continues to run at a premium with Frank Health Insurance entering sponsorship with Brisbane Heat, Westfund Health Insurance renewing with Penrith Panthers and Clarity Insurance Brokers partnering with Auckland FC.

Harcourts has been announced as the official Real Estate partner of the Melbourne Demons. The Real Estate Agents category was tipped for activity by Scout following significant investment from Ray White earlier in 2025.

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Announcements this week

🎽 AFL

New

• 🏠 Harcourts Real Estate x Melbourne Football Club: "Harcourts Real Estate, Australia’s fastest-growing real estate brand, has banged the gavel as the Official Real Estate Partner of the Melbourne Football Club."

• 👕 Kookaburra Sport x North Melbourne FC: "Kookaburra and the Kangaroos. Two Aussie sporting icons, together at last 🔥"

• 👕 Under Armour x Hawthorn Football Club: "We are proud to unveil leading global performance apparel and footwear giant Under Armour as our new AFL apparel partner."

🏀 Basketball

New

• 🚚 United Carriers x South East Melbourne Phoenix: "We're excited to have United Carriers on board for the remainder of the NBL26 season! 💚"

Renewal

• 💃 Dance Central x UC Capitals: "The UC Capitals are thrilled to partner again with Dance Central, who will deliver dynamic performances at our home games this season. 💙"

🏏 Cricket

New

• 🩺 Frank Health Insurance x Brisbane Heat: "The Brisbane Heat are proud to welcome Frank Health Insurance as an official Partner!"

• 🚙 Simba Car Hire x Adelaide Strikers: "We’re thrilled to announce that the Adelaide Strikers Men’s & Women’s teams have teamed up with Simba Car Hire for the upcoming 2025–26 and 2026–27 seasons."

• 👁️ Virtual Eye x New Zealand Cricket: "New Zealand Cricket is to partner with Virtual Eye, the sports division of Animation Research Ltd, appointing the Kiwi company that pioneered real-time 3D sports graphics and animations its official “Innovation Partner”."

🏃‍♂️ Fitness / Multisport

New

• 👟 Rebel Sport x HYROX Australia: "Rebel Sport partnered with HYROX Australia to expand fitness participation across the country."

⚽ Soccer

New

• 🛡️ Clarity Insurance Brokers Limited x Auckland FC: "Welcome to the family, Clarity Insurance Brokers Limited."

• 👟 JD Sports x Auckland FC: "Auckland FC Partners with Retail Giant JD Sports"

• ✈️ Trip.com x Sydney FC: "Sydney FC is proud to announce a new partnership with Trip.com, one of the world’s leading online travel platforms, as the A-Leagues 2025-26 season kicks off."

• 🛒 Fanatics x Football Australia: "Football Australia is excited to announce a new partnership with Fanatics to operate its official online store 🙌💻🛒"

Renewal

• 🧼 Thirteen Commercial Cleaning x Adelaide United FC: "Adelaide United is proud to welcome back Thirteen Commercial Cleaning as our ongoing Official Cleaning Partner for the 2025/26 season."

• 🧺 Speed Queen x Adelaide United FC (Women's): "Adelaide United is proud to announce the extension of its partnership with Speed Queen, who will continue as the Back-of-Shirt Partner for the Club’s A-League Women’s team for the 2025/26 season."

• 🤝 Trinitas Group Pty Ltd x Western Sydney Wanderers FC: "Trinitas Group Pty Ltd are back on board for another season!"

🏁 Motorsport

New

• ⛽ TotalEnergies x Erebus Motorsport: "We’re proud to welcome TotalEnergies as our naming-rights partner for the final two rounds of the 2025 Supercars Championship."

• 🚲 Fatboy Bikes x Boost Mobile AUSX Supercross Championship: "We’re proud to welcome Fatboy Bikes as an official partner of the Boost Mobile AUSX Supercross Championship!"

🏐 Netball

New

• 🍳 Sunbeam x NSW Swifts: "The NSW Swifts are thrilled to announce that Australia’s premier home appliance producer Sunbeam Australia & New Zealand has joined the Club as the Official Membership Partner for 2026."

👕 Rugby League

New

• 🛡️ Budget Direct x South Sydney Rabbitohs: "We’re thrilled to announce a new three-year partnership between the South Sydney Rabbitohs and Budget Direct, commencing from the 2026 NRL season!"

• 👕 Canterbury (CCC) x Wests Tigers: "Entering a special chapter of Wests Tigers history. Welcome to the Jungle, Canterbury 🙌"

• 🛣️ MR Roads x Dolphins NRL: "MR Roads has signed on as a Major Partner and the Official Road Construction Partner of the Dolphins, commencing in the 2026 NRL season."

Renewal

• ❤️ Westfund x Panthers Foundation: "Collective good is at the heart of Westfund and we are proud to partner with the Panthers Foundation as their lead Community partner"

• ⛏️ BRAVUS x North Queensland Toyota Cowboys: "The North Queensland Toyota Cowboys and BRAVUS are ready to kick goals in 2026 with the partnership set to reach the 10-year mark in 2028."

🏉 Rugby Union

New

• 👟 New Balance x Western Force: "We’re thrilled to announce global sportswear leader New Balance as the club’s new official apparel partner on a long-term deal through until 2028"

Summary

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