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This Week in Sponsorship is Scout’s weekly wrap-up of the latest deals in Australian sponsorship. Check out previous articles, or sign up if you were forwarded this email.

The need to know:

• Scout Pro Feature: 👕 On Monday, the Newcastle Knights confirmed an extension with their long-standing partner Brdyens Lawyers, marking a 10-year milestone for the relationship. Read the full feature with Scout Pro.

• 👕 “The Canterbury-Bankstown Bulldogs are pleased to announce that Red Bull will become the Club’s Official Energy Drink Partner & Supplier until at least the end of the 2026 season.“

• 🏃🏾‍♂️ “From Aotearoa to the world 🌍. The New Zealand (Olympic) Team is proud to partner with Kathmandu - leaders in performance, innovation, and sustainability.“

• 👕 “(Melbourne Storm) Major Partner RedZed has today announced their partnership extension until the end of the 2028 season, marking nine years since the partnership commenced.“

• 👕 “The NSWRL is pleased to announce an exciting new partnership with Hyundai Motor Company Australia which will see the leading global automobile manufacturer support the game from the grassroots to the elite level, including State of Origin.“

Check out the rest below.

Enjoy!

12th March 2025

Scout Pro Feature Deal

Brydens Lawyers x Newcastle Knights

Brand: Brydens Lawyers

Category: Lawyers

HQ: Liverpool (Sydney)

Deal type: Renewal

Scout Intel:

• Although one of the smaller categories, Legal Firms have been highly active in the past quarter, increasing overall investment in sponsorship by 28%. New deals include:

  • Newcastle Jets and Brydens Lawyers

  • Moonee Valley Racing Club and Broadside Lawyers

  • North Queensland Cowboys and Maurice Blackburn Lawyers

See the rest of the analysis with a Scout Pro subscription…

Deals from this week

NEW/EXPIRED

👕 “The Canterbury-Bankstown Bulldogs are pleased to announce that Red Bull will become the Club’s Official Energy Drink Partner & Supplier until at least the end of the 2026 season.“

👕 “The NSWRL is pleased to announce an exciting new partnership with Hyundai Motor Company Australia which will see the leading global automobile manufacturer support the game from the grassroots to the elite level, including State of Origin.“

👕 “We are thrilled to welcome Reosteel as our newest Platinum Partner. The Partnership will see the Reosteel logo feature prominently on the lower back of the Roosters' NRL Jersey for at least the next three years.”

👕 “Manly Warringah Sea Eagles are excited to announce a new partnership with CW Wines, who will join the team as Official Wine Partner.”

👕 “Talk2mebro is incredibly proud to announce that we are partnering with the St George Illawarra Dragons for the 2025 season. This is an exceptionally special partnership for Talk2mebro as we were founded in the Illawarra in 2018 and are able to partner with our home town club that aligns with our mission. An Australia without suicide.”

🎽 “The Western Bulldogs are excited to welcome Pirate Life Brewing as our Official Beer Partner for our centennial season in the VFL/AFL. The new partnership will provide Bulldogs members with exclusive offers at Pirate Life’s South Melbourne venue, a thriving bar and restaurant adjacent to South Melbourne Market.“

⚽️ “We (Western United) are delighted to welcome Covellis Cleaning on board as the Club's Official Member Partner for the next two A-Leagues seasons 💚🖤“

⚽️ “The Reds (Adelaide United) have announced AnglicareSA as the matchday partner for their fixture against Macarthur Bulls on March 14.“

🏐 “We're (Netball Victoria) thrilled to announce PEUGEOT Australia as the presenting partner of the 2025 State Titles and Association Championships, bringing together a brand with a rich history of innovation and performance with two of the most vital competitions in Netball Victoria’s high performance pathway.“

🏐“Netball SA and the Adelaide Thunderbirds are pleased to announce their new partnership with St Michael’s College ahead of the 2025 season. On the eve of International Women’s Day, the two organisations are joining forces to further enhance the College’s netball program which has grown exponentially in recent years.”

🏐 “Netball SA and the Adelaide Thunderbirds are proud to announce our new partnership with Loreto College, Marryatville 🏫👩‍🏫 This two-year partnership will center around our shared passion for women's sport, physical activity in young people, and developing our future leaders.”

🏐 “Proud to share our new 3-year partnership with the South Australian Sports Institute 🏋️‍♀️🏐 Two organisations who share a long and successful history of developing our netball stars, we're excited to welcome SASI as the official High Performance Partner of the Adelaide Thunderbirds 🥰.“

🏃🏾‍♂️ “From Aotearoa to the world 🌍. The New Zealand (Olympic) Team is proud to partner with Kathmandu - leaders in performance, innovation, and sustainability.“

🏉 “Always Made Special is stoked to be on board with the Crusaders this season. We are super excited in partnering such an iconic brand, with their merchandising needs and supporting them on the journey.“

🏁 “Brad Jones Racing has joined forces with Australia’s leading custom PC builders, Aftershock to deliver the leading edge in racing.“

🎾 “The National Pickleball League (NPL) has today announced Vietjet as the Official Airline Partner of NPL for 2025. Vietjet is the largest airline in Vietnam and one of the major airlines in Asia, connecting Pickleball players all over the globe.“

🚴‍♀️ “AusCycling is delighted to welcome Kukri Sports as our new off-bike apparel partner. 🤝“

💦 “Paddle Australia is pleased to announce HYDROSTADIUM as the official whitewater partner of the 2025 ICF Slalom World Championships.“

⚽️ “Football Queensland (FQ) is excited to announce CQUniversity (CQU) as its Official University Partner for the next three years”

RENEWALS/UPGRADES

👕 “(Melbourne Storm) Major Partner RedZed has today announced their partnership extension until the end of the 2028 season, marking nine years since the partnership commenced.“

👕 “The Newcastle Knights are excited to confirm the extension of their long-standing partnership with Brydens Lawyers for the 2025 season.“

👕 “Wests Tigers are delighted to announce the extension of their partnership with Haymes Paint for a further two seasons 🤝🏼“

🎽 “IKON commits to the home of the Carlton Football Club. IKON Services Australia has renewed their contract for an additional three years, taking their venue naming rights to until at least the end of 2027.“

🎽 “The Sporting Globe, Melbourne’s Official Sports Bar Venue Partner, has signed on for another season, extending its partnership with the club (Melbourne Demons) to nine years.“

🎽 “Brewmanity Beer Co. has renewed its contract to remain the Official Beer Partner of the Melbourne Football Club.“

⚽️ “The Central Coast Mariners are pleased to announce that Steadfast Group Limited has renewed its partnership with the club for the remainder of the 2024/25 season, proudly becoming our Ninja A-League back-of-shirt sponsor!“

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