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This Week in Sponsorship is Scout’s free weekly wrap-up of the latest deals in AUS/NZ sponsorship. Check out previous articles, or sign up if you were forwarded this email.
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18th February 2026

This Week In Sponsorship
Highlights
HOKA becomes the official footwear partner of North Melbourne FC on a two-year deal. It follows significant recent activity for the sportswear category, with Nike renewing with the Sydney Swans, Reebok partnering with WNBL and New Balance signing 12 new partnerships in the last 12 months.
Mega Rewards expands its sponsorship portfolio to the Eastern seaboard, with Sydney FC. The brand was flagged as one to watch in the Scout Pro October monthly report, after signing three major partnerships in quick succession.
New entrants include MCB Lawyers x Manly, Club Med x Blues, and Heli Material Handling x Western Sydney Wanderers.
Brand To Watch
Airwallex
New entrant into ANZ sponsorship this week with the Auckland Blues.
Founded in Melbourne, the payment provider already has sponsorships with global players Arsenal FC and McLaren F1 team, but no sponsorships in Australia.
There is competitive tension in the category, after Corpay’s recent renewal with Rugby Australia, and partnership with LIV Golf.
Upgrade to Scout Pro for the entire list of Brands To Watch this week.
Activity this week

This Week In Sponsorship
Announcements
AFL 🎽
New
👟 HOKA Australia x North Melbourne FC: "Thanks to HOKA, who have signed on as our official footwear partner for the next two years!"
💊 Kiva Wellness x Hawthorn FC: "Hawthorn has teamed up with Kiva Wellness, welcoming the trusted wellness and recovery brand as the Club’s Official High-Performance Partner"
✔️ Nike x Sydney Swans: "To launch our one club partnership with Nike and look ahead to Season 2026 we turned Coogee red and white this morning"
Renewal
🏫 SAPA x AFL: "The AFL has reinforced its commitment to developing future leaders by strengthening its partnership with the SAPA ‘DRIVE’ Leadership Program for the 2026 season."
🔨 Bowens x Collingwood FC: "We are proud to share that our partnership with Bowens has extended for another two years"
💻 SC Technology Group x Geelong Cats: "We are pleased to announce the extension of our partnership with SC Technology Group, continuing a collaboration that has spanned over 12 years... extended through to 2032."
🍗 KFC x Port Adelaide FC: "Port Adelaide is delighted to announce it has extended its co-major partnership with KFC, with the agreement set to take the longstanding relationship to a decade"
Basketball 🏀
Renewal
🍎 Foodland Supermarkets Australia x Adelaide 36ers: "The Adelaide 36ers are thrilled to announce a new two-year extension of our major partnership with iconic South Australian grocery group Foodland Supermarkets Australia, securing the relationship through to the end of the NBL28 season"
Football ⚽
New
🍟 Schnitz Cameron Park x Newcastle Jets: "The Newcastle Jets are pleased to announce a new partnership with Schnitz Cameron Park, supporting both the club’s A League Women’s Team and the Academy program."
🏆 Mega Rewards x Sydney FC: "We have signed a new Premium Partnership with Mega Rewards, which will see the innovative rewards platform become the back-of-shorts partner for both the Sky Blues A-League Men’s and Women’s teams for the remainder of the 2025–26 season."
🏗️ Heli Material Handling Oceania x Western Sydney Wanderers FC: "Welcome to the Wanderers Family Heli Material Handling Oceania!"
Golf ⛳
New
💊 Chemist Warehouse x LIV Golf Adelaide: "Chemist Warehouse announce two-year partnership with LIV Golf Adelaide"
Renewal
💳 Corpay x LIV Golf: "Corpay Cross-Border... is pleased to announce that they have extended their exclusive partnership with LIV Golf as their Official Foreign Exchange (FX) Partner."
Horse Racing 🏇
New
📻 NOVA Entertainment x Melbourne Racing Club: "We’re excited to welcome NOVA Entertainment as the presenting partner of our stage precinct."
Motorsport 🏁
New
⛽ TotalEnergies x Erebus Motorsport: "Erebus Motorsport is proud to announce TotalEnergies as the naming rights partner of Cooper Murray’s #99 Chevrolet Camaro for the 2026 Repco Supercars Championship season."
☕ Campos Coffee x Formula 1® Australian Grand Prix: "Campos is proud to announce its partnership with the FORMULA® 1 QATAR AIRWAYS AUSTRALIAN GRAND PRIX 2026 as an OFFICIAL EVENT SUPPORTER"
🍝 Chin Chin x Formula 1® Australian Grand Prix: "Chin Chin Presented by American Express will pop up at Albert Park for this year's Grand Prix as the only dine-in restaurant"
Renewal
🛞 Michelin x Motorsport Australia: "Motorsport Australia is pleased to announce Michelin has renewed its commitment to the sport’s governing body for another three years."
🛠️ NAPA x Premiair Racing: "PremiAir Racing is pleased to confirm the continuation of our partnership with NAPA for the 2026 Supercars Championship."
🛢️ Super Spill Solutions x Tickford Racing: "Tickford Racing is excited to announce that Super Spill Solutions will continue its partnership with the team for the 2026 Repco Supercars Championship season."
Netball 🏐
New
👓 Specsavers x GIANTS Netball: "Proud to announce a new two-year major partnership with trusted optical and audiology provider Specsavers."
🩹 My Sports Tape (MST) x GIANTS Netball: "GIANTS Netball is pleased to announce a new partnership with My Sports Tape (MST), who will become the Official Sports Tape and Sports Medical Supplier of GIANTS Netball."
Renewal
🏐 HART Sport x Netball Queensland: "HART Sport will continue as the naming rights partner of the HART Premier Netball League for a further four years after the sporting equipment company renewed its partnership with Netball Queensland through to 2029."
Rugby League 👕
New
⚖️ MCB Lawyers x Manly Warringah Sea Eagles: "We are honoured to formalise our partnership with the Manly Warringah Sea Eagles as the Club's Official Legal Partner."
🌳 Ingenia Holiday Parks x North Queensland Toyota Cowboys: "The North Queensland Toyota Cowboys are proud to welcome Ingenia Holiday Parks as a Gold Partner, marking the union of two powerhouse brands with a shared passion for families, community and the outdoors."
👔 Modoras x South Sydney Rabbitohs: "We’re proud to welcome Modoras as the South Sydney Rabbitohs’ Official Professional Services Partner and the new Naming Rights Partner of the Rabbitohs Business Chamber."
Renewal
💰 Hostplus x Melbourne Storm: "Melbourne Storm is delighted to announce Hostplus has extended its long-standing partnership with the Club through to the end of the 2028 NRL season."
Rugby Union 🏉
New
🍺 Guinness x NSW Waratahs: "The NSW Waratahs are excited to announce a multi-year partnership with Guinness, which will see the iconic brand become the club’s Official Beer Partner."
🚙 Chery x Fijian Drua: "We’re excited to welcome Chery as the Official Motor Vehicle Partner of the Fijian Drua."
💳 Airwallex x The Blues: "Incredibly pleased to announce Airwallex as the Official Business Finance Partner of the Blues."
🏝️ Club Med x The Blues: "We’re proud to officially welcome Club Med to the Blues whānau"
🏋️ Snap Fitness x Western Force: "We're pleased to welcome Snap Fitness as an official partner, bringing together two organisations united by performance, consistency & community"
❤️ zero2hero x Western Force: "We're thrilled to announce zero2hero as the Club’s charity partner for the 2026 season"
Squash 🎾
New
✈️ Corporate Travel Management (CTM) x Squash Australia: "Squash Australia is excited to welcome Corporate Travel Management (CTM) AU/NZ as the Official Travel Partner of the Squash Australia!"
🍺 Milton Common x Squash Australia: "We’re excited to welcome Milton Common as an Official Support Partner of the Squash Australian Open"
Surfing 🏄
New
⌚ Breitling x World Surf League: "Breitling and World Surf League partnership right on time for 2026 Bonsoy Gold Coast Pro"
Renewal
💊 Bioglan x World Surf League: "World Surf League and Bioglan expand partnership across Australian events through 2027"
Water Polo 🤽♂️
New
🧳 SportsLink Travel x Water Polo Australia: "Water Polo Australia is proud to partner with SportsLink Travel as the Official Travel Provider through until the #LA2028 Olympic Games."
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