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20th August 2025

Summary

This Week:

Many of the week’s new partnerships provide an ideal complement to existing sponsorship activity:

Sony now has a platform in winter with the Canterbury Bulldogs, complementing their Sydney FC partnership in summer.

SA1NT Layers has signed with SE Melbourne Phoenix (summer), complementing their Melbourne Mavericks partnership (winter).

Sterling Homes has partnered with Adelaide 36ers (summer), building on their Adelaide Crows sponsorship (winter).

St Lukes Health Insurance has partnered with the newly announced Tasmania JackJumpers WNBL team, in addition to its collaboration with the Men’s team.

PILLAR Performance has partnered with Geelong Football Club AFL and AFLW teams, providing a presence in another sport, State and season, building on their long-term partnership with West Coast Fever.

Each of these brands is entering a second major sponsorship - a strong signal of satisfaction with their existing partnership activity - and so a win overall for sponsorship effectiveness.

Which brands have sponsorship gaps in your sport, state and/or season? Find out with a demo of Scout Pro – reach out to Mark and Alex for more.

Announcements this week

AFL 🎽

New

• 🚢 ASC Pty Ltd x Port Adelaide FC: "The Port Adelaide Football Club is proud to join forces with ASC Pty Ltd, who have signed on as a principal partner 🤝"

• 🧼 BAR Health and Hygiene x West Coast Eagles: "We're committed to growth in AFLW and BAR Health and Hygiene are too!"

• 💊 PILLAR Performance x Geelong Cats: "Geelong has welcomed PILLAR Performance as its official Sports Nutritional Supplement Supply partner 🤝"

• ☀️ 1KOMMA5° Australia x Geelong Cats: "Last week we hosted our inaugural Sustainability Summit, proudly presented by 1KOMMA5° Australia 🤝"

Renewal

• 🛍️ Harbour Town Premium Outlets x Gold Coast SUNS (AFLW): "We are pleased to announce that Harbour Town Premium Outlets Gold Coast has extended its partnership with the club beyond 2025!"

Basketball 🏀

New

• 🏆 Mega Rewards x Adelaide 36ers: "We are excited to announce a new Major Partnership with Mega Rewards! Australia’s #1 free to enter rewards and competition platform will also be our new front of home jersey sponsor for NBL26 🎽"

• 🏡 STERLING HOMES PTY. LTD. x Adelaide 36ers: "The Adelaide 36ers are pleased to partner with one of South Australia’s most trusted builders, with STERLING HOMES PTY. LTD. signing on as a club partner for NBL26 📝"

• 🍃 St Lukes x Tasmania JackJumpers (WNBL): "We are thrilled to announce St Lukes as the Principal Partner of Tasmania's WNBL team 🍃"

• 🚁 Rotor-Lift x Tasmania JackJumpers: "The Tasmania JackJumpers have partnered with Tasmanian-based aviation company, Rotor-Lift, who will become the Official Helicopter & Aeromedical Partner of the club."

• 💪 SA1NT Layers x SEM Phoenix: "We're proud to partner with SA1NT Layers as our official compression partner for NBL26. 💚"

Renewal

• 🛠️ Construction Pathways x Brisbane Bullets: "We're pumped to extend our partnership with Construction Pathways - the key to a construction career in Queensland - who are our official back-of-shirt sponsor for NBL26."

Motorsport 🏎️

New

• ✈️ Quint Australia x Formula 1® Australian Grand Prix: "The Australian Grand Prix Corporation (AGPC) is excited to share the launch of a new travel package program... in partnership with Quint Australia, the industry-leading provider of official travel, hospitality and experience programs..."

• 🏆 RYCO Group Pty Ltd x Supercars: "Ryco joins Supercars as naming rights partner for Enduro Cup"

Rugby League 👕

New

• 🎧 Sony Australia x Canterbury-Bankstown Bulldogs: "The Canterbury-Bankstown Bulldogs are thrilled to announce a landmark deal with global giant, Sony Australia."

Football ⚽

New

• 🚚 Cannon Logistics x Brisbane Roar: "Brisbane Roar is proud to announce that they have partnered with Cannon Logistics for the upcoming 25/26 Isuzu UTE A-League Men season!"

Renewal

• 📰 Newcastle Weekly x Newcastle Jets: "The Newcastle Jets are delighted to extend their partnership with Newcastle Weekly for another season."

• 📺 BarTV Sports x Newcastle Jets: "The Newcastle Jets are proud to announce their partnership with BarTV Sports will continue for the 25/26 season for its LIVE radio stream."

• 👔 Gentlemen's Outfitters x Newcastle Jets: "Newcastle Jets celebrate 20 years with Gentlemen’s Outfitters. We are extremely excited to announce that we have extended our partnership with Gentlemen's Outfitters for the 25/26 season, taking it to over 20 years."

• 🍔 McDonald's x Western Sydney Wanderers: "Two more years, one unstoppable partnership. ⚽ McDonald's is proud to back the Western Sydney Wanderers through every goal and victory ahead."

• 🏗️ MKJ Projects x Western Sydney Wanderers: "We are delighted to announce that MKJ Projects will continue to support our Pre-Academy Development Program helping nurture the next generation of football talent."

• 🍅 Big Michael's x Brisbane Roar: "Brisbane Roar is proud to have Big Michael's Fruit & Vegetables back for another season supporting our Men's and Women's teams!"

• ♣️ Carina Leagues Club x Brisbane Roar: "Brisbane Roar is proud to announce the renewal of their partnership with Carina Leagues Club for the 25/26 A-Leagues season."

Table Tennis 🏓

New

• 💻 Stupa Sports x Table Tennis Australia: "Table Tennis Australia (TTA) is proud to officially welcome Stupa Sports as our partner in developing and delivering a new competition management platform — marking a bold leap forward in the digital transformation of our sport."

Netball 🏐

New

• 📺 Sportway x Netball Victoria: "Today, we have announced a partnership with Sportway to deliver live and on-demand streaming at the State Netball Centre in Parkville 👏"

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