NRMA Insurance x Cricket Australia (to 2031)

Allianz x West Coast Eagles (to 2029)

RAC x RAC Arena (to 2030)

Budget Direct x multiple (Storm, Rabbitohs, Bears, Dolphins) (to 2028)

RAA x multiple (Strikers, 36ers, Thunderbirds)

Mecca x Australian Open & Aus F1 GP

La Roche Posay x Brisbane Heat, Sydney Sixers & Melbourne Stars

Remington x VRC

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🏋️ Planet Fitness x GWS GIANTS: "We are excited to announce a new partnership with Planet Fitness, naming the rapidly expanding gym chain as the club’s Official Gym Partner."

🛢️ Penrite Oil x Melbourne FC: "Melbourne Football Club is proud to announce a new partnership with Penrite Oil, which will see the iconic Australian brand become the club's Official Oil and Lubricant Partner."

🔊 KEF x Port Adelaide FC: "Port Adelaide Football Club has welcomed world-renowned audio brand KEF | Kent Engineering & Foundry as a new principal partner, bringing premium sound to the club’s inner sanctum on game day."

🩹 Elastoplast x Richmond FC: "Global supplier Beiersdorf, with the Elastoplast Australia & New Zealand brand, has joined the Richmond Football Club as our official supplier of sports tape."

🏨 Silverwoods Resort by Lotus Living x Richmond FC: "Richmond Football Club is proud to announce Silverwoods Resort by Lotus Living as the Presenting Partner of the Punt Road Collective."

🥾 Blundstone Australia x Tasmania Devils: "The Tasmania Devils have today announced a landmark new partnership with one of Tasmania’s most iconic and enduring brands, Blundstone Australia."

🛡️ AAMI x AFL: "The AFL and AAMI have today announced a partnership extension, seeing one of Australia’s largest and most awarded insurers expand their association for a minimum of three years."

✈️ Virgin Australia x AFL: "The AFL and Virgin Australia have announced a new partnership for 2026 and beyond, marking one of the largest sporting airline partnerships in the country."

🍎 Tasmanian Government x North Melbourne FC: "We're proud to announce a two-year extension of our partnership with the Tasmanian Government."

🛍️ Sephora x WNBL: “The Women’s National Basketball League (WNBL) is proud to announce Sephora will partner with the league for the upcoming WNBL MVP Awards Night on 9 February, before joining the competition as a Foundation Partner and Official Beauty Partner in WNBL 2026/27 season”

👟 Reebok x WNBL: "The WNBL is excited to announce a new partnership with global sports brand Reebok as the league's official footwear partner, marking a dynamic step forward in the growth of women’s basketball across Australia."

🎓 Sports College SA x Adelaide United: "Adelaide United is proud to continue its strong partnership with Sports College South Australia in 2026, with the Identified Player Program (IPP) officially underway, providing a co-educational pathway for aspiring footballers..."

👕 Kelme x Brisbane Roar: "We’re pumped to welcome Kelme as our official apparel partner heading into next season!"

🦵 Hytro x Perth Glory FC: "Hytro is now the Official BFR Performance and Recovery Partner of Perth Glory FC, supporting readiness across one of the most demanding travel schedules in elite football."

🥃 Johnnie Walker Black Ruby x LIV Golf Adelaide: "Johnnie Walker Black Ruby has been announced as the Official Whisky of LIV Golf Adelaide 2026."

🚗 BYD Australia x LIV Golf Adelaide: "Extending our partnership into 2026 allows us to introduce what’s next, including the first Australian look at SEALION 8 and the arrival of DENZA on a global sporting stage."

🍽️ Delaware North x Victoria Racing Club: "Delaware North... has been appointed as the hospitality services provider for the Victoria Racing Club, home of the iconic Flemington Racecourse, following a competitive tender process."

🍷 Penfolds x Formula 1® Australian Grand Prix: "Penfolds has announced its partnership with the FORMULA 1 QATAR AIRWAYS AUSTRALIAN GRAND PRIX 2026, joining the iconic global spectacle as an Event Supporter."

🛡️ MGA Insurance Group x Motorsport Australia: "MGA Insurance Group... has expanded its support of motorsport’s governing body, by becoming a Supporting Partner of its premier development programs."

🛞 Tyrepower x Supercars: "Tyrepower becomes naming rights partner of Tyrepower Tasmania Super 440 through to at least 2027."

⚖️ Law Squared x Melbourne Mavericks: "The Melbourne Mavericks are proud to announce Law Squared as the club’s Official Legal Partner."

🏗️ Fulton Hogan x Netball Queensland: "Netball Queensland and the Queensland Firebirds announced yesterday a new partnership with Fulton Hogan aimed at encouraging more women and girls to consider careers in construction..."

🚗 SIXT x GIANTS Netball: "The GIANTS are delighted to announce they will continue their major partnership with SIXT Australia for a further two years."

❄️ Leading Ski Resorts x Australian Olympic Committee: "We're proud to partner with Australia's leading ski resorts, with a shared mission to grow participation in winter Olympic sports and strengthen pathways from grassroots to elite competition."

☀️ Formbay x Wests Tigers: "Wests Tigers is delighted to announce that Formbay has joined the club as a Platinum Partner for the 2026 season."

⚖️ Hannay Criminal Defence and Lifestyle Injury Lawyers x Gold Coast Titans: "The Gold Coast Titans will join forces with Hannay Criminal Defence and Lifestyle Injury Lawyers for the next two seasons, partnering with the two respected, community-focused legal firms."

🔋 VoltX Energy x Manly Warringah Sea Eagles: "Manly Warringah Sea Eagles are excited to announce VoltX Energy as our official and exclusive Solar Battery Partner."

🤖 IBM x Perth Bears: "We’re proud to announce a new collaboration between IBM and the Perth Bears to help build one of the world’s first AI-first sports organisations."

🐯 KenoGO x Wests Tigers: "Welcome to our Jungle, KenoGO!"

🏠 Supaglass Industries x Canberra Raiders: "Two of Canberra’s most well-known brands, the Canberra Raiders and Supaglass Industries, have joined forces ahead of the 2026 NRL Season."

🏗️ Mann Group x Manly Warringah Sea Eagles: "Proud to have Mann Group extend their partnership, as the Official Demolition Partner, off the back of a successful first year last season."

💼 Maurice Blackburn Lawyers x North Queensland Toyota Cowboys: "The North Queensland Toyota Cowboys are proud to announce an expanded partnership with Maurice Blackburn Lawyers through the 2026 and 2027 NRL and NRLW seasons..."

🔨 BCITO x Crusaders: "The Crusaders have today confirmed a new formal partnership with BCITO, strengthening a shared commitment to supporting player development, education and trade training alongside professional rugby ambitions."

👔 Suitor x NSW Waratahs: "The Waratahs are pleased to announce Suitor as the club's new formal wear partner for the next two seasons."

🍻 Woollahra Hotel x NSW Waratahs: "Introducing our new gameday pub partner, the Woollahra Hotel."

🖼️ Go Media NZ x Crusaders: "We’ve been there from the very beginning and to renew and elevate this partnership as we head into our 30th season alongside the Crusaders is incredibly special to me, my whānau, and the entire Go Media NZ team."

🎀 Sydney Breast Cancer Foundation x NSW Waratahs: "The NSW Waratahs have renewed their partnership with long-term partner Sydney Breast Cancer Foundation for the 2026 season."

💱 Corpay Cross-Border Solutions x Rugby Australia: "Rugby Australia is pleased to announce a multi-year partnership extension with Corpay Cross-Border Solutions."

📺 Foxtel Group and SBS x SailGP: "SailGP is capitalising on its 'Hollywood-led' commercial momentum, securing a renewed broadcast partnership with Foxtel Group and Special Broadcasting Service (SBS) Australia for the 2026 season."

🏁 Valour Sport x Water Polo Australia: "Water Polo Australia is proud to welcome Valour Sport as our Official Apparel Partner in a new multi-year agreement."