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This Week in Sponsorship is Scout’s free weekly wrap-up of the latest deals in Australian sponsorship. Check out previous articles, or sign up if you were forwarded this email.

14th May 2025

Top announcements: 

🔵 Auckland Blues have announced a renewal with CMC Markets, with the extension taking the partnership to the end of 2028.

Scout Intel: The renewal cements CMC Markets’ position as the leading Trading Platform in Aus/NZ sponsorship, alongside their partnership with St Kilda FC. CMC dominates the winter months, while competitor eToro leads summer, from their league-level deal with the A-Leagues.

🦘 Rugby Australia have announced that Minerals Council of Australia will become the Wallaroos’ new naming-rights partner for the Pacific Four Series in 2025.

Scout Intel: This represents the 3rd Mining deal done at the national governing body level, joining Tennis Australia / Aus Open and ABC Bullion and BHP and AFLW. Mining is in the top 5 sponsorship categories for Women’s sport (with many W Club deals), despite ranking outside the top 50 for Men’s.

⚽ New Zealand Football have brought on NZ-based on-demand delivery service, Delivereasy, as the official naming partner of the Delivereasy Chatham Cup and Delivereasy Kate Sheppard Cup

Scout Intel: The deal adds to Delivereasy’s existing portfolio with the Highlanders and Hurricanes, giving them a presence with a new audience (Football fans). In Australia the Food Delivery category has seen major activity in the past with high profile sponsorships UberEats x AO and Deliveroo x State of Origin. However, currently the only active brand in sponsorship is Menulog (with Rabbitohs).

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Deals from this week 

NEW/EXPIRED

👕 “Melbourne Storm is delighted to announce a new partnership with Ellis Air Conditioning to become the official front of jersey partner for Storm’s Female Pathways Program!“

👕 “The Dragons are proud to be partnering with The Disability Trust for our 50-50 Charity Raffle this Saturday evening at WIN Stadium 🏟“

🏉 “Rugby Australia is pleased to announce the Minerals Council of Australia as the Wallaroos’ new naming-rights partner for the Pacific Four Series in 2025.“

🏉 “The QRU are excited to partner with The Butcher Shoppe in 2025, providing high quality meat and supporting our best young Colts in Queensland Premier Rugby.“

🏉 “[Wellington Hurricanes] Stoked to have our men's and women's teams partner with the New Zealand Police for their ‘New Cops’ campaign! 🚔”

🏀 “Basketball Queensland is excited to announce a major new partnership with CarCoopCo, who will become the official naming rights partner of the Queensland State League (QSL) for the remainder of the 2025 season.“

⚽ “[New Zealand Football] New Zealand’s largest home-grown on-demand delivery service, Delivereasy, has become the official naming partner of the Delivereasy Chatham Cup and Delivereasy Kate Sheppard Cup 🏆🏆“

🏐 “[NSW Swifts] We are proud to announce a new Away Day Partnership with High Sierra, Inc. which will see the adventure travel brand support us with high-performance travel gear for the 2025 season.“

🚣‍♀️ “Paddle Australia is pleased to announce a four-year partnership with world leading university Griffith University.“

RENEWALS/UPGRADES

🏉 “We’re [Auckland Blues] proud to announce our renewal with CMC Markets, with the extension taking the partnership to the end of 2028, as the Official Online Trading Partner of the Blues.“

🏉 “Leading performance nutrition brand Science in Sport Group will continue to fuel the Wallabies throughout the Qatar Airways British & Irish Lions Series.”

🏐 “[Sunshine Coast Lightning] A partnership that just makes sense. Great to have Your Mates Brewing Co. on board for another year 👏“

🏐 “[Sunshine Coast Lightning] How time flies! Fantastic to partner with AVID Property Group for another year 🤝 ⚡“

🎭 “Accor Pacific, Lutruwita/Tasmania’s largest hotel operator, once again be named an Official Accommodation Partner for Dark Mofo 2025.“

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Partnership Opportunities

Netball Queensland is excited to announce a rare and unique opportunity to secure the venue naming rights for the Queensland State Netball Centre (previously Nissan Arena) - the home of netball in Queensland. Check it out here

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