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30th July 2025

Summary

Highlights

The Legal category continues to flourish as Western Bulldogs partner with Neon Legal for 2025 AFLW Season. It follows:

• New - Gilton Valeo x Sydney FC, Khalil Lawyers x Canterbury Bulldogs, and Maurice Blackburn x North QLD Cowboys

Rugby Australia has announced a new partnership with the Ukrainian vodka brand, Nemiroff, making it the official vodka partner of the Wallaroos. This follows recent changes in the Spirits category:

• New - Grey Goose x ATC, Jameson x Magpies, ISLA Vodka x Demons

• Expired - Bundaberg Rum x CA, Jagermeister x Wanderers

The Fitness category continues to shows signs of strength, with Genesis Health and Fitness partnering with the Newcastle Jets on the back of:

• New - Anytime Fitness x Sydney FC, VIVA Leisure x Waratahs, City Fitness x Netball NZ and Revel Saunas x QRL

Announcements this week

AFL 🎽

New

• ⚖️ Neon Legal x Western Bulldogs AFLW: "The Club is excited to announce a new partnership with Neon Legal. This new partnership celebrates the shared values between Neon Legal and the Bulldogs – backing bold ambition, championing female leadership, and investing in the future of women’s sport."

• 🛣️ TAC x Hawthorn: "Hawthorn is joining forces with the Transport Accident Commission (TAC) to shine a light on road safety ahead of the club’s Round 20 blockbuster match against Carlton at the MCG."

Renewal

• 🚗 SIXT Australia x Gold Coast SUNS: "We are excited to announce that our Co-Major Partner SIXT Australia has reaffirmed its commitment to the SUNS, extending our partnership for a further two years 🙌"

• 🎓 RMIT University x Essendon Football Club: "We’re proud to announce an exciting extension of our partnership with RMIT University... The new multi-year agreement will see RMIT University become a commercial partner across the Club’s AFLW and VWFL (Victorian Wheelchair Football League) programs in 2025, 2026 and 2027, as well as our AFLW Dreamtime Partner in 2026 & 2027."

Football ⚽

New

• 👕 Value Dental Centres x Melbourne Victory: "Melbourne Victory is pleased to announce Value Dental Centres as its front of shirt partner for the 2025 Hahn Australia Cup campaign."

• 🛡️ Integrated Protective Services x Adelaide United: "Adelaide United is pleased to announce a new partnership with Integrated Protective Services, who join as the Club’s Official Security Partner. Integrated Protective Services will be overseeing security across all preseason matches and supporting Adelaide United for any home matches outside of Coopers Stadium."

• 💧 Kure Oxygen x Newcastle Jets: "The Newcastle Jets are thrilled to announce Kure Oxygen Official as our Official Oxygen and Hydration Partner for the 2025/26 Season."

• 🏋️‍♂️ Genesis Health + Fitness x Newcastle Jets: "We’re proud to welcome the Genesis Health + Fitness clubs in the Newcastle, Hunter and Mid North Coast regions as the Official Gym Partners for the 2025/26 A-League season."

Rugby League 👕

New

• 🤝 Search Property x Wests Tigers: "Welcoming Search Property - Buyer's Agents - Australia’s trusted buyer’s agency experts - to our Wests Tigers family as our official Membership Partner for the 2026 season 🐯"

Renewal

• 👟 ASICS x Brisbane Broncos: "The Broncos are proud to announce its partnership extension with sports performance brand, ASICS."

Horse Racing 🐎

New

• 🍺 Kirin Ichiban x Victoria Racing Club: "We’re proud to announce Kirin Ichiban as the new official beer of the Victoria Racing Club, ushering in a fresh era of sophistication and premium raceday experiences."

• 🏇 The Jockey Club x Melbourne Racing Club: "We are thrilled to have today announced an exciting new international partnership with the UK’s leading racing operator, The Jockey Club."

Rugby Union 🏉

New

• 🍸 Nemiroff Vodka x Wallaroos: Rugby Australia has announced a new partnership with the Ukrainian vodka brand, Nemiroff, making it the official vodka partner of the Wallaroos.

• 🇳🇿 NZ Government x Fijian Drua: The Drua Foundation has teamed up with the New Zealand Government to support community initiatives.

Renewal

• 🪵 Tropik Wood Industries Limited x Fijian Drua: The Fijian Drua have renewed their partnership with the nation's leading timber company for another three years.

Hockey 🏑

New

• 💰 Partners Wealth Group x Hockey Australia: "We are proud to announce our first ever official alumni partnership with Partners Wealth Group."

Basketball 🏀

Renewal

• 🏦 Beyond Bank x Hoops Capital: "Hoops Capital is excited to announce the extension of its partnership with Beyond Bank Australia. The partnership, entering its fourth season, will go to another level during the 2025-26 season, thanks to the introduction of the Beyond Basketball School Program."

• 🍷 Sirromet Wines x Brisbane Bullets: "We’re thrilled to announce the continued partnership between the Brisbane Bullets and Sirromet Wines for NBL26, bringing premium drops and courtside vibes together once again."

Bowls ⚫️

New

• ✈️ TripADeal x Bowls Australia: "We're pumped to welcome TripADeal as an Official Partner of Bowls Australia!"

Cricket 🏏

Renewal

• 🤝 BULLS MASTERS x Queensland Cricket: "Queensland Cricket has renewed its unique partnership with the BULLS MASTERS, with the united stance set to further nurture the growth and strength of the game throughout the State though until 2028."

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