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13th August 2025

Summary

Highlights

Chubb renews with Tennis Australia for a further three years as Official Insurance Partner, now including Life and Travel Insurance.

General Insurance is the 8th largest sponsorship category, with several key new deals in recent months, including RACQ x Brisbane Bullets, GIO x NSWRL, RAA x Thunderbirds. Unusually, there have been no major expiries in the last 12 months - very low churn indicating a healthy sponsorship category.

Melbourne Victory announced logistics company Sidelink Transport as Premier Partner for the 2025-26 season, citing shared brand values and community connection.

The Logistics category is highly active in Clubland, with recent partnerships including Boom Logistics x Glory / Wildcats, Orbit Logistics x North, Arrow Transport x Collingwood.

MyPlace has expanded its partnership with West Coast Eagles to support the Club’s AFLW team; and has extended its partnership with Penrith Panthers Foundation.

MyPlace’s sponsorships with Panthers in NRL and Eagles AFLM help reach fans of the respective football codes, but skew heavily towards winter. The Eagles AFLW partnership now helps extend the brand’s sponsorship presence into Spring.

Announcements this week

AFL 🎽

New

• 🧸 Moose Toys x St Kilda Football Club: "We’re superhappy to welcome Moose Toys to the Saints family as a club partner!"

• 🍽️ Restaurant Associates x West Coast Eagles: "West Coast Eagles announce new partnership with Restaurant Associates, the club’s new Events and Café Partner at Mineral Resources Park."

Renewal

• 👔 Farage x Sydney Swans (AFLW): "After suiting up the men’s team for over 15 years, Australian-owned label Farage has now extended its support to the women’s side."

• 🏠 MyPlace x West Coast Eagles (AFLW): "The West Coast Eagles are excited to announce the extension of their partnership with MyPlace to now include sponsorship of the club’s AFLW team."

• 💻 Intuit x Carlton Football Club (AFLW): "Intuit has officially extended its partnership with the Carlton Football Club, committing to supporting the AFLW side until at least the end of 2026."

Basketball 🏀

New

• 🎉 Double Dare Group x Brisbane Bullets: "A huge welcome to Double Dare Group who join the Club as our Official Event Delivery Partner and proudly serve as the Official Player Sponsor of Captain Mitch Norton."

• 🚗 RACQ x Brisbane Bullets: "We’re excited to welcome RACQ as an Official Partner of the Brisbane Bullets."

• 👕 Belgravia Sports Apparel x Hoops Capital: "We are proud to partner with Belgravia Sports Apparel, set to become our official off-court merchandise supplier."

Renewal

• 🍎 Foodland Supermarkets x Adelaide 36ers: "Foodland Supermarkets Australia will take pride on the back of the Adelaide 36ers jersey, with the iconic South Australian grocery chain strengthening its partnership with the club for NBL26."

• 🏋️‍♂️ Revo Fitness x Adelaide 36ers: "The Adelaide 36ers and Revo Fitness are expanding their partnership, with Australia’s fastest-growing gym backing the NBL club for a further two years!"

• 🛍️ Westfield Chermside x Brisbane Bullets: "We're delighted to once again welcome Westfield Chermside as an Official Partner of the Brisbane Bullets for NBL26."

Motorsport 🏎️

New

• ⛽ Sinopec Fuels and Lubricants x Matt Stone Racing: "Welcome aboard Sinopec Fuels and Lubricants 🤝 our Ipswich Super440 naming rights partner on Car 4 with Cameron Hill 🙌"

Rugby League 👕

New

• 👨‍⚕️ Healthier Illawarra Men x St George Illawarra Dragons: "The Dragons are pleased to partner with Healthier Illawarra Men's International Men’s Day Lunch."

Renewal

• 🏠 MyPlace x Penrith Panthers: "OFFICIAL. Panthers principal partner MyPlace has extended their commitment to the Panthers Foundation through to 2026 🫱🏽‍🫲🏽"

Football ⚽

New

• 🚚 Sidelink Transport x Melbourne Victory: "Melbourne Victory is pleased to announce Sidelink Transport has joined the Club as a Premier Partner for the 2025/26 Season."

• 🤝 AMES Australia x Adelaide United: "Adelaide United is proud to announce a new partnership with migrant and refugee settlement agency, AMES Australia aimed at supporting the settlement and integration of newly arrived communities..."

• 🔩 ANR Engineering Pty Ltd x Western Sydney Wanderers: "We’re proud to welcome ANR Engineering Pty Ltd as a key supporter of the next generation of football stars."

• 🏗️ Focus Construct Pty Ltd x Brisbane Roar: "Brisbane Roar is excited to announce that they have partnered with Focus Construct Pty Ltd for the next two Isuzu UTE A-League Men seasons."

Renewal

• 📻 NEWFM and 2HD x Newcastle Jets: "The Newcastle Jets are delighted to announce NEWFM and 2HD as official media partners for the next two years."

• ♣️ Cabravale Club Resort x Macarthur Bulls FC: "The Bulls are proud to announce the extension of its long-standing partnership with Cabravale Club Resort for a remarkable sixth year 🤝"

• 🍕 Arrivederci’s x Brisbane Roar: "Excited to welcome back Arrivederci’s as a club partner for the 2025/26 season! 🇮🇹🦁"

• 🚗 McCarroll’s, DotMD, Radi Electrical x Western Sydney Wanderers: "We're delighted to welcome back McCarroll’s Automotive Group, DotMD and Radi Electrical for the 2025/26 season."

Cricket 🏏

New

• 📺 Seven Network x Queensland Cricket: "The KFC T20 Max competition will scale new heights as it makes a fresh broadcast home on the Seven Network this month... streamed live and free on 7plus Sport, in a major boost for Queensland Premier Cricket."

• 🔬 Cricket Performance Lab x Cricket Victoria: "Cricket Victoria is proud to announce a new strategic partnership with Cricket Performance Lab (CPL), a team of multi-sport professionals that are dedicated to the relationship between athlete and bat 🏏"

Tennis 🎾

Renewal

• 🛡️ Chubb x Australian Open: "Chubb, a global leader in insurance, has been a key partner of the Australian Open since 2020. The company renewed its multi-year partnership with the Australian Open and became the Official Insurance Partner of the Australian Open."

Rugby Union 🏉

New

• 🍻 Coopers Brewery x NSW Rugby Union: "NSW Rugby Union (NSWRU) is proud to announce a new multi-year partnership with Coopers Brewery, establishing Australia’s largest independent brewery as the Official Beer Partner of NSWRU."

Renewal

• 🧠 Boma x Crusaders: "We're thrilled that the team at Boma have renewed their longstanding partnership with the Crusaders until the end of 2027."

Horse Racing 🐎

New

• 🎙️ Sports Entertainment Network x Melbourne Racing Club: "A new race honouring the racing legacy of father-son duo, Les and David Taggart, is at the centre of a new strategic partnership between the Melbourne Racing Club and Sports Entertainment Network."

Squash ⚫️

New

• 🛍️ Karrinyup x Squash Australia: "Squash Australia is proud to announce a partnership with Karrinyup for the 2026 World Squash Masters Championships, set to take place in Perth from 30 August to 6 September 2026."

Venues 🏟️

New

• 🚗 MG Motor Australia x Qudos Bank Arena: "Exciting news at Qudos Bank Arena! We are proud to welcome MG Motor Australia as our Official Automotive Partner."

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