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This Week in Sponsorship is Scout’s free weekly wrap-up of the latest deals in Australian sponsorship. Check out previous articles, or sign up if you were forwarded this email.

11th June 2025

Top announcements: 

⚫️🏉 New Zealand Rugby has announced a new sponsorship with Gallagher Insurance, with the company logo set to appear on both the training and match-day shorts of all national teams, including the All Blacks.

Scout Intel: The partnership comes 12 months after Gallagher joined forces with Rugby Australia (supporting Wallabies, Wallaroos, Super W, the National Club Competition & more). They also remain lower tier partners of the Brisbane Broncos and Macarthur FC.

😈😈 Melbourne Demons have brought on premium spirits brand ISLA Vodka for the 2025 season.

Scout Intel: The deal follows dual spirits announcements from Supercars last week, bringing on 78 Degrees (previously partnered with the Demons) and Barry (RTD brand created by AFL stars Bailey Smith, Charlie Curnow and Daicos brothers), continuing the strong growth from the category in the past 12 months (as discussed last week)

Deals from this week 

NEW/EXPIRED

🎽 “Melbourne Demons have paired up with one of Australia’s most premium spirit brands, welcoming ISLA Vodka to the red and blue for 2025.“

🏉 “New Zealand Rugby (NZR) and Gallagher Insurance, a global insurance brokerage, risk management and consulting services company, today announce a landmark partnership at a special launch event held at the All Blacks Experience in Auckland.“

🏉 “Rugby Victoria is excited to announce a new partnership with Love the Game as an Official Partner of Rugby Victoria over the next three seasons“

⚽️ “At the Wellington Phoenix, we believe football should be for everyone, which is why we’re proud to announce a new partnership with Blind Low Vision NZ and Lower Hutt City AFC.“

⚽️ “Western United has aligned with another education institution renowned for its impact in the west of Victoria with SEDA College joining as a Community School Partner.“

🏍️ “The Australian Supercross Championship (AUSX) is set to launch into its biggest season yet — today confirming Boost Mobile as the new official naming rights partner for the highly anticipated 2025 championship.“

RENEWALS/UPGRADES

🏉 “StoreLocal has extended their partnership with the Queensland Rugby Union (QRU) for a further two years through 2027.“

🏉 “We’re (Crusaders) proud to announce the extension of our long-standing partnership with GIB® (Winstone Wallboards Ltd), a relationship grounded in shared values of resilience, community, and connection.“

🏐 “The Adelaide Thunderbirds will once again celebrate its Trade Up Round this weekend in honour of its extension with major partner the Construction Industry Training Board (CITB)“

🌊 “Shaw and Partners Financial Services strengthen surf sports (Surf Life Saving) partnership with shake up of 2025 Shaw and Partners Coolangatta Gold“

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