Good morning,

PLEASE NOTE: This week we’re excited to bring a taste of Scout Pro to our free subscribers! For the rest of this week, you’ll have full access to Scout Pro features.

What’s included?

• Deep-dive bulletins on major new deals (multiple per week)

• Access to Scout Pro Platform (check out new features live now)

  • Latest Deals, Top Categories and Top Brands in our Landscape View

  • 5-day access to bulletin data in our Category View 

Check out this week’s first bulletin below on GIANTS Netball’s new deal with Hyundai - including access to the Auto category on the Scout Pro Platform for the next 5-days. Also available are the Food Delivery (from last week) and Car Hire categories to check out.

We hope you enjoy!

Scout Pro Bulletin: 25th February 2025

Yesterday, GIANTS Netball announced a new partnership with Auto giant Hyundai. The deal comes off the back of Hyundai’s exit of their Sydney Roosters partnership late last year.

Platform access to the Auto category is now available for Scout Pro subscribers for the next 5 days.

Scout Pro headlines:

• Last year Hyundai exited a major partnership with the Sydney Roosters, their only NSW-based deal; leaving their presence in the state lacking.

• A deal with GIANTS Netball helps provide a solution to this challenge and also cements a recent move into Netball, after signing with Melbourne Mavericks in 2024.

• In hindsight, could this deal have been predicted? Can similar data inform when/where a brand will look to redeploy spend and give proactive Rights Holders the best chance to secure this budget?

Read our full feature analysis below.

Hyundai x GIANTS Netball

Brand: Hyundai

HQ: Sydney

Category: Auto

Deal type: New

Context: GIANTS Netball have announced a new multi-year major partnership with Hyundai. They will feature prominently across GIANTS Netball’s on and off-court activities, with logo placement on the back hem of the team's uniform

A case study on identifying sponsorship opportunities

In November, it was announced that BYD was joining as the new Major Partner for the Sydney Roosters, replacing Hyundai as their official Auto sponsor.

It was the biggest shift in spend in the category in the last 12 months and represented a sizeable chunk of Hyundai’s portfolio. Even more critically, it was their only NSW-based partnership and left Hyundai with a sponsorship challenge - its presence was severely lacking in Australia’s largest car market.

The GIANTS deal has also cemented a recent shift from Hyundai into Netball (and perhaps away from Rugby League), having also announced a deal with the Melbourne Mavericks in 2024.

In hindsight, with a lacking presence in NSW, a shift into Netball and the Swifts already partnered with Suzuki, was a GIANTS deal the obvious next move for Hyundai? With Scout’s Sponsorship intel, similar challenges can be identified and lead to opportunities for proactive Rights Holders acting at the right time.

Mazda is another notable major brand with partnership expiries within the last 12 months (Thunder and Fever). What does their current portfolio look like? Where are their sponsorship challenges? What would best suit for their next partnership? Check this all out and more with the rest of the Auto category on Scout Pro Platform.

If you’d like to see a list of the Brands with challenges a specific rights holder can help solve, shoot us a note:

[email protected]

[email protected]

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